Career
As a coach Jim Alford guided and advised many United Kingdom athletes to represent the United Kingdom and gain honours internationally. He always had time to give to disadvantaged athletes, inspiring them to reach their potential. He was the author and collaborator of several books and many articles, also translating many overseas books and articles into English.
He worked for the International Amateur Athletics Federation (IAAF) for a number of years, organising coaching forums and writing many articles
He was greatly respected internationally and loved and appreciated by local athletes.