Career
His mentors were direct marketing pioneers Editor Valenti, Barry Becher and Arthur Schiff whom he began working with directly out of college in 1981. The trio collaborated on numerous successful marketing campaigns including Armourcote Cookware ($80 million in sales) and the legendary Ginsu Knife ($60 million in sales). He began his career as a copywriter working directly under renowned Creative Director Schiff at leading Direct Marketing agency Dial Media ($5 million in spot market media placements per quarter, just ahead of Coca-Cola during that era) at age 22 and within 3 years succeeded Schiff as the agency"s VP/ Creative Director.
He is a twenty six time ECHO (The highest honor in international direct marketing), and New England Direct Marketing Association (NEDMA) award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist/consultant, and Account Executive/Supervisor.
He currently serves as President/Chief Executive Officer, Managing Partner, and Direct Marketing Creative Director at PriMedia Incorporated., a national media buying and marketing services firm based in Warwick, Rhode Island, that he co-founded in 1991. He oversees many of the firm"s major accounts, including Re-Bath, American Power Conversion by Schneider Electric, Xerox, AllianceBernstein CollegeBoundfund, Air Canada"s Canada, New England Electric, Stannah Stairlifts, IMAX, Astra-Zeneca, and Revue Economique/MAX of New England.
