Background
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts.
Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts.
California Institute of the Arts.
He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.
In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002.
One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.