Background
Withers, Jean was born on April 24, 1944 in Henderson, Texas, United States. Daughter of Ruben and Thelma (Hardy) Withers.
(Service businesses today face stiff competition. Nine out...)
Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists - anyone currently running a service business or just thinking of it.
http://www.amazon.com/gp/product/155180395X/?tag=2022091-20
service business advisor trainer
Withers, Jean was born on April 24, 1944 in Henderson, Texas, United States. Daughter of Ruben and Thelma (Hardy) Withers.
Bachelor in Radio-television-Film, University Texas, Austin, 1970. Master of Business Administration, Seattle University, 1981.
Citizens information officer Department Community Development City of Seattle, 1975—1978. Owner Communications Consultant, Seattle, 1978—1982. Manager Fletcher & Associates, 1982—1984.
Owner Jean Withers Associates, since 1984.
(Service businesses today face stiff competition. Nine out...)
Campaign manager Helen Sommers for State Legislature, Seattle, 1976. Advisor Paul Schell for Mayor Campaign, 1977, Lois North for King County Council, Seattle, 1978, Virginia Galle for Seattle City Council, 1985, Jane Noland for Seattle City Council, 1985. Co-founder Seattle Women Business Owners, 1979.
Fundraiser Skyee Ski School for Blind. Member of National Organization of Women (co-president Seattle-King County chapter 1974), Greater Seattle Chamber of C. (executive and steering committees small business council), Sales & Marketing Executives (chairman publicity committee 1980-1981, chairman long range planning committee 1982-1983, director 1981-1982, regional officer 1984-1985).
Married John R. Booker, August 9, 1986.