Education
Fiske was educated in Britain.
(From the back cover, we learn that this book "looks at ho...)
From the back cover, we learn that this book "looks at how the fierce battle over cultural meaning is negotiated in American popular culture." Using the O.J. Simpson trial and some later racially charged media events, Fiske "examines the way 'weaker' voices in our society make themselves heard against the repressive discourse of the Right."
http://www.amazon.com/gp/product/0816624631/?tag=2022091-20
( Now, more than 20 years since its initial release, John...)
Now, more than 20 years since its initial release, John Fiske’s classic text Power Plays Power Works remains both timely and insightful as a theoretically driven examination of the terrain where the politics of culture and the culture of politics collide. Drawing on a diverse set of cultural sites - from alternative talk radio forums, museums, celebrity fandom, to social problems such as homelessness - Fiske traverses the topography of the American cultural landscape to highlight the ways that ordinary people creatively construct their social identities and relationships through the use of the resources available to them, while constrained by social conditions not of their own choosing. This important analysis provides a set of critical methodological and analytical tools to grapple with the complexities and struggles of contemporary social life. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Power, Knowledge, and Bodies in the 21st Century’ elucidates Fiske’s methods for today’s students, providing them with the ultimate guide to thinking and analyzing like John Fiske; the art of ‘Learning How to Fiske’.
http://www.amazon.com/gp/product/1138888168/?tag=2022091-20
( This revised edition of a now classic text includes a n...)
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
http://www.amazon.com/gp/product/0415596491/?tag=2022091-20
(Fiske's essential text aims to equip the reader with a ra...)
Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.
http://www.amazon.com/gp/product/0415027802/?tag=2022091-20
( This revised edition of a now classic text includes a n...)
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of ‘Reading Fiske and Understanding the Popular’. Both underline the continuing relevance of this foundational text in the study of popular culture. What is popular culture? How does it differ from mass culture? And what do popular "texts" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture. When it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, tabloid newspapers, and TV game shows, which remains relevant today. Fiske differentiates between mass culture – the cultural "products" put out by an industrialized, capitalist society – and popular culture – the ways in which people use, abuse, and subvert these products to create their own meanings and messages. Rather than focusing on mass culture’s attempts to dominate and homogenize, he prefers to look at (and revel in) popular culture’s evasions and manipulations of these attempts. Designed as a companion to Reading the Popular, Understanding Popular Culture presents a radically different theory of what it means for culture to be popular: that it is, literally, of the people. It is not imposed on them, it is created by them, and its pleasures and meanings reflect popular tastes and concerns – and a rejection of those fostered by mass culture. With wit, clarity, and insight, Professor Fiske debunks the myth of the mindless mass audience, and demonstrates that, in myriad ways, popular culture thrives because that audience is more aware than anyone guesses.
http://www.amazon.com/gp/product/041559653X/?tag=2022091-20
( Now, more than 20 years since its initial release, John...)
Now, more than 20 years since its initial release, John Fiske’s classic text Media Matters remains both timely and insightful as an empirically rich examination of how the fierce battle over cultural meaning is negotiated in American popular culture. Media Matters takes us to the heart of social inequality and the call for social justice by interrogating some of the most important issues of its time. Fiske offers a practical guide to learning how to interpret the ways that media events shape the social landscape, to contest official and taken-for-granted accounts of how events are presented/conveyed through media, and to affect social change by putting intellectual labor to public use. A new introductory essay by former Fiske student Black Hawk Hancock entitled ‘Learning How to Fiske: Theorizing Cultural Literacy, Counter-History, and the Politics of Media Events in the 21st Century’ explains the theoretical and methodological tools with which Fiske approaches cultural analysis, highlighting the lessons today’s students can continue to draw upon in order to understand society today.
http://www.amazon.com/gp/product/1138888206/?tag=2022091-20
Fiske was educated in Britain.
He was a Professor of Communication Arts at the University of Wisconsin–Madison. His areas of interest include cultural studies, popular culture, media semiotics and television studies. He is the author of eight books, including,, Reading the Popular (1989), and the influential Television Culture (1987).
Fiske also acts as a media critic, examining how cultural meaning is created in American society, and how debates over issues such as race are handled in different media.
In May 2008, Fiske received an Honorary Degree from the University of Antwerp. After graduating from Cambridge University he taught throughout the world including Australia, New Zealand, and the United States. He was the general editor of Cultural Studies at Curtin University in Western Australia, Australia during the 1980s to early 1990s.
He is the author of books on television studies on popular culture and mass media. Fiske"s books analyze television shows as "texts" to examine the different layers of meaning and sociocultural content.
Fiske disagrees with the theory that mass audiences consume the products that are offered to them without thought.
Fiske rejects the notion of "the audience" which assumes an uncritical Massachusetts He instead suggests "audiences" with various social backgrounds and identities enabling them to receive texts differently. Fiske"s 1987 textbook on television, Television Culture, introduces the subject of television studies by examining the economic and cultural issues and the theory and text-based criticism.
lieutenant also gives an overview of the arguments by British, American, Australian and French scholars.
lieutenant was "one of the first books about television to take seriously the feminist agenda that has been so important to the recent development of the field" Fiske is considered one of the first scholars applying semiotics to media texts following the tradition of poststructuralism, and coined the term semiotic democracy. In 2000 he was granted emeritus status as a Professor of Letters and Science/Communication Arts after having taught at the University for 12 years.
He has since retired from academia.
( This revised edition of a now classic text includes a n...)
( This revised edition of a now classic text includes a n...)
( Now, more than 20 years since its initial release, John...)
( Now, more than 20 years since its initial release, John...)
(Fiske's essential text aims to equip the reader with a ra...)
(From the back cover, we learn that this book "looks at ho...)