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John Örtengren Edit Profile

marketing and legal consultant

John Örtengren, Swedish marketing and legal consultant.


Örtengren, John was born on September 27, 1931 in Stockholm. Son of Helmer and Amparo Maria Del Carmen (Carreras) Örtengren.


Bachelor of Business Administration, Stockholm Graduate School Advertising, 1954. Master of Business Administration, Syracuse University, 1955. Doctor of Philosophy, Syracuse University, 1961.


Public relations consultant Doctor Axel Wenner-Gren, 1954-1955. Marketing director Young & Rubicam, Stockholm, 1955-1962. President, principal owner AB Marknadsforskning, Sollentuna, Sweden, since 1962, Marknadsföring AB John Örtengren, Sollentuna, 1972—2004.

Chairman Investment AB Koltrasten, since 1990. Head instructor advertising Graduate School Advertising, Stockholm, 1956—1960. Director AB Femco, 1966—1998.

Chairman Sibe Group of Companies, 1975—1999, AD Sverige AB, 1981—2001, Dantherm Trading AB, 1983—1989, Metro Ljusreklam AB, 1989—1992, Norrort Invest AB, since 1989, Norrort Konditori AB, 1990—1994, LBC Tureberg Bud AB, 1992—1994, EP Europartner AB, since 1999.


Captain Swedish Anti-aircraft Corps, since 1964. Member of International Association Protection Intellectual Property (Association Internationale pour la Protection de la propriété Intellectuelle), Swedish Shareholders Federation, Swedish Society History Certs. (vice chairman 1991-1994, chairman since 1994), BRO Bilbranschens Riks Organization 1989—2004, (vice-chairman since 2004), Swedish Forum for Market Economics (chairman since 1981), International Advertising Association (chairman Stockholm chapter 1967-1971, chairman nominating committee 2006-2008), Alumni Association Graduate School Advertising (chairman 1962-1967), Swedish Marketing Federation (auditor since 1984), Swedish Marketing Research Institute Association (chairman 1969-1970, 1988-1999), European Society for Opinion and Marketing Research, European Marketing Association, Association Market Researchers in Sweden, Rotary (Global Social Entrepreneurship chairman district 2350 1985-1993, government district 2350 1996-1997, legislation council 1998, Rotary Foundation chairman district 2350 1998—2000, council legislation 2001, legislation council 2007, past president, Rotary Foundation alumni coordinator zone 15, Paul Harris fellow Sollentuna-Tureberg chapter, Meritorious Service citation 2001, Distinguished Service award 2006), Odd Fellows (lodge 151 Gustaf VI Adolf 1989-1996, chairman finance committee 1992-1995).


Married Lena Cedrenius, April 13, 1957. Children: Henrik, Anders, Torsten.

Helmer Örtengren

Amparo Maria Del Carmen (Carreras) Örtengren

Lena Cedrenius

Henrik Örtengren

Anders Örtengren

Torsten Örtengren