Building A Circulation: Methods And Ideals For Small Town Newspapers...
(This is a reproduction of a book published before 1923. T...)
This is a reproduction of a book published before 1923. This book may have occasional imperfections
such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact,
or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections,
have elected to bring it back into print as part of our continuing commitment to the preservation of printed works
worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
++++
The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification:
++++
Building A Circulation: Methods And Ideals For Small Town Newspapers; Issue 6 Of Journalism Series; University Of Missouri
John Benjamin Powell
University of Missouri, 1914
Language Arts & Disciplines; Journalism; Language Arts & Disciplines / Journalism; Newspapers
Getting Subscribers for the Country Newspaper (Classic Reprint)
(Excerpt from Getting Subscribers for the Country Newspape...)
Excerpt from Getting Subscribers for the Country Newspaper
If a newspaper man, starting in business, could have his choice of any of these constants, however, he probably would choose circulation. For it is known cat the other things are sure to follow if you can produce the proper circulation reports. This does not make circulation the most important, but it does give it a place as a factor which should always be guarded and nursed.
There is no phase of the production of a country news paper so grossly neglected as circulation. Who ever heard of a circulation manager of a country newspaper in a town of less than four thousand population? There are editors, business managers, secretaries and treasurers, bookkeep ers and office girls, but there are no circulation managers. Yet any paper with more than a one-man office force can well afford to have a circulation manager whose business is to build, solicit and manage the circulation.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
(
This work has been selected by scholars as being cultur...)
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.
This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.
As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
John Benjamin Powell was an American editor, correspondent, and writer on Asia.
Background
He was born on April 18, 1886 in Marion County, Missouri, United States, the first child among two boys and four girls of Robert Powell and Flora Belle (Pilcher) Powell. He came of a Welsh family that settled in Delaware, then migrated to northeast Missouri. His farmer parents belonged to the Christian church.
He helped his father with the farm chores. His father died when he was about twelve.
Education
Growing up in the country, he went to a rural school. To help pay his way through high school and the Gem City Business College, both in nearby Quincy, young Powell delivered newspapers.
He attended the University of Missouri at Columbia, where he was one of the first students in the School of Journalism, established (1908) by Walter Williams
Career
After teaching in a country school, he became a reporter on the Quincy Whig. Powell joined with a Chinese colleague in organizing a campus Cosmopolitan Club for foreign students. After graduation, he worked briefly for the St. Louis Republic and then joined the Hannibal (Missouri) Courier-Post, where (1910 - 1913) he was successively circulation solicitor, advertising manager, and city editor. In 1913 he returned to the University of Missouri as an instructor in journalism. While there, he wrote Building a Circulation (1914), Getting Subscribers for the Country Newspaper (1915).
The turning point for Powell came in 1916, when Dean Williams handed him a cable from alumnus Thomas F. F. Millard, a New York newspaper correspondent in the Far East, seeking the services of a graduate of the journalism school to assist in publishing an English-language journal in China. Powell found the invitation to exotic adventure irresistible. He arrived in Shanghai on February 3, 1917, and performed much of the hard, often frustrating, work involved in bringing out the first weekly issue of Millard's Review of the Far East, dated June 9. Powell also taught a journalism course at one of the colleges.
Millard left Shanghai later in 1917 and did not return to the Review, thus placing the responsibility for its continuance on Powell. In 1922 Powell assumed full financial responsibility as well, and in that year he changed the name to the more representative China Weekly Review. During the years 1923-1925, he also edited an English-language daily, The China Press of Shanghai.
Early in his Far Eastern career, Powell began to represent American and British newspapers and press associations. These connections included the Chicago Tribune (1918 - 1938), the Manchester Guardian (1925 - 1936), and the London Daily Herald (1937 - 1941). Powell also wrote frequently for magazines, among them Asia, Editor & Publisher, The Living Age, The Nation, The World Tomorrow, and TransPacific. Although Powell gave close attention to his Shanghai weekly and at times kept it going through income from other writings, he was frequently on the move, following developments in the Far East and elsewhere He covered the Washington Conference on Limitation of Armaments, 1921-1922.
He also acted as a special representative of American commercial interests in China, 1920-1922. In that capacity he labored assiduously in Congress for adoption of the China Trade Act of 1922. He witnessed the nationalist revolution in China, 1926-1927; the Chinese-Russian conflict in Manchuria, 1929; the Chinese-Japanese outbreak also in Manchuria, 1931-1932; and the hostilities between China and Japan, 1937.
Powell's views were not always popular, and he knew violence firsthand. He was captured by Chinese bandits and held for five weeks in 1923 and a hand grenade was thrown at him on a Shanghai street in 1941. At times he wore a steel vest. Powell made a major point of warning that Japanese military strength was on the rise.
With the outbreak of World War II, he was advanced in Japanese eyes from "unfriendly" to a "public enemy"; when the Japanese seized Shanghai, Powell was arrested. Charged with espionage, he was held in Bridge House jail and then in Kiangwan prison, December 20, 1941-May 23, 1942. He was kept in an unheated cell, sometimes in solitary confinement, and fed barely enough to sustain life. Both his feet were crippled by frostbite and gangrene. When released he was also ill with beriberi and weighed only eighty pounds.
He returned to the United States on the prisoner exchange ship Gripsholm and was hospitalized for almost three years in New York and Washington. He lost parts of both feet through operations. While recuperating, he wrote My Twenty-Five Years in China, published in 1945. In that year he also wrote "Today on the China Coast" for the National Geographic Magazine (February) and was coauthor with Max Eastman of "The Fate of the World Is at Stake in China, " Reader's Digest (June). In August 1946, he flew to Tokyo to testify at the war crimes trials.
Shortly after leaving Walter Reed Hospital, Powell, standing with crutches, addressed a meeting of Missouri alumni in Washington, February 28, 1947, on the importance of Asia in world affairs. He had just said "thank you" when he collapsed in his chair and died of a heart attack.
Achievements
John Benjamin Powell an influential newspaperman in Asia, he covered the Conference on Limitation of Armament and Pacific Problems. After being released from the Japanese prison, his physical condition deteriorated severely, but he participated in the war effort by denouncing the Japanese in print and through personal appearances. Consequently he became a widely known symbol of Japanese brutality.
For his wartime heroism he was publicly commended by Generalissimo Chiang Kai-shek. Powell used part of his financial assistance to establish a Far Eastern studies scholarship at the University of Missouri. His alma mater, after presenting him with its medal for "distinguished service in journalism" in 1942, honored him with the LL. D. in 1945.
(This is a reproduction of a book published before 1923. T...)
Politics
He strongly supported the unification movement of Sun Yat-sen.
Views
Quotations:
Powell credited himself "with being the first foreign editor in China to discover the young English-reading Chinese subscriber".
Personality
Quotes from others about the person
An apt description appeared in Newsweek: "He was a small-town editor with a world outlook, deep curiosity and an ingrained sympathy for the underdog".
Citing Powell's persistence in warning of Japan's potential for aggression, Sen. Forrest C. Donnell of Missouri told Congress, that Powell was "the fighting editor, that had "notably distinguished himself by his steadfast devotion to duty. "
Connections
While in Hannibal, he married, on March 20, 1913, Martha Eleanor Hinton, daughter of a Hannibal banker and descendant of Moses Bates, the Revolutionary veteran who founded Hannibal. They had two children, Martha Bates and John William.