(Columbia University Press, 1963, Good., Ex-library. No du...)
Columbia University Press, 1963, Good., Ex-library. No dust jacket. 218 pages. Text clean. Business, Marketing Out-of-print and antiquarian booksellers since 1933. We pack and ship with care.
John Arnold Howard, American marketing educator. Decorated Bronze Star medal; recipient Marketing Educator of Year award, 1968, P.D. Converse award, 1976, Charles Coolidge Parlin National award, 1984, Oral History award, 1986, Alumni Achievemnt award, 1989, Distinguished Service award, 1991; John A. Howard Doctoral Dissertation Endowment established, 1993.
Background
Howard, John Arnold was born on June 21, 1915 in Georgetown, Illinois, United States. Son of Fred and Edith Mildred (Saylor) Howard.
Education
Student, Blackburn College, 1937-1939;
Bachelor of Science, University Illinois, 1939;
Master of Sciences, University Illinois, 1941;
Doctor of Philosophy, Harvard University, 1952.
Career
Assistant professor, University of Illinois, 1948-1950;
associate professor, University of Chicago, 1950-1958;
professor, U. Pittsburgh, 1958-1963;
professor marketing, Columbia University, New York City, since 1963;
George E. Warren professor emeritus, Columbia University, 1986.
Served in the United States Army, 1942-1946. Fellow Association Consumer Research. Member American Marketing Association (P.D. Converse award 1976, Oral History Program award 1986, Distinguished Service award 1991, Distinguished Science Contribution award 1994).
Connections
Married Lynn Horstman, June 17, 1950. Children: Jeffrey Sumner, Peter Hamilton.
Decorated Bronze Star medal. Recipient Marketing Educator of Year award, 1968, P.D. Converse award, 1976, Charles Coolidge Parlin National award, 1984, Oral History award, 1986, Alumni Achievemnt award, 1989, Distinguished Service award, 1991. John A. Howard Doctoral Dissertation Endowment established, 1993.
Decorated Bronze Star medal. Recipient Marketing Educator of Year award, 1968, P.D. Converse award, 1976, Charles Coolidge Parlin National award, 1984, Oral History award, 1986, Alumni Achievemnt award, 1989, Distinguished Service award, 1991. John A. Howard Doctoral Dissertation Endowment established, 1993.