Background
Mauro, John Baptist was born on June 20, 1923 in St. Margherita Belice, Agrigento, Italy. Son of Ignazio and Lucia (Morreale) Mauro. came to the United States, 1931.
(Written to reveal statistical deceptions often thrust upo...)
Written to reveal statistical deceptions often thrust upon unsuspecting journalists, this book views the use of numbers from a public perspective. Illustrating how the statistical naivete of journalists often nourishes quantitative misinformation, the author's intent is to make journalists more critical appraisers of numerical data so that in reporting them they do not deceive the public. The book frequently uses actual reported examples of misused statistical data reported by mass media and describes how journalists can avoid being taken in by them. Because reports of survey findings seldom give sufficient detail of methods on the actual questions asked, this book elaborates on questions reporters should ask about methodology and how to detect biased questions before reporting the findings to the public. As such, it may be looked upon as an "elements of style" for reporting statistics.
http://www.amazon.com/gp/product/0805812326/?tag=2022091-20
Mauro, John Baptist was born on June 20, 1923 in St. Margherita Belice, Agrigento, Italy. Son of Ignazio and Lucia (Morreale) Mauro. came to the United States, 1931.
Bachelor of Science, New York University, 1953.
Research analyst, World-Telegram & Sun, New York City, 1946-1953;
research analyst, This Week Mag, New York City, 1953-1957;
vice president research, Branham Company. New York City, 1957-1968;
director marketing, Family Weekly Magazine, New York City, 1968-1969;
director research, Tampa Tribune, Florida, 1969-1973;
director research, Media General, Inc., Richmond, Virginia, 1973-1986. Visiting professor U. Florida, Gainesville, 1970-1973.
Adjunct Professor Virginia CommonwealthU., Richmond, 1979-1982, Syracuse University, New York, 1981.
(Written to reveal statistical deceptions often thrust upo...)
Board directors Catholic Virginian, Richmond, 1975-1979. Member advertising and marketing committees Metropolitan Richmond Development Council, 1983-1985. Served with United States Marine Corps, 1943-1945, PTO.
Member International Newspaper Promotion Association (Sidney Son of Goldish award 1974, Silver Shovel award 1978, president 1976-1977, treasurer 1980-1981), American Newspaper Publications Association (news research committee 1974-1982, marketing committee 1983-1984), Newspaper Readership Council (chairman promotion committee 1976-1977), American Marketing Association (president Richmond chapter 1975-1976), Virginia Press Association (chairman promotion committee 1981), Richmond Chamber of Commerce (chairman research committee 1981-1982), United States Boomerang Association (treasurer 1981-1985, captain United States team 1984, president 1985-1986).
Married Dorothy T. Stix, July 19, 1945. Children— Janet Lucille, Diane Rose, John Henry, Celeste Marie, Andrea Marie, Christopher James.