Bachelor, University Nebraska, 1951. Master of Science, Purdue University, 1953. Doctor of Philosophy, Purdue University, 1954.
Manager personnel testing Minneapolis Honeywell Company, 1954-1955. Director market research Omar, Incorporated., Omaha, 1955-1958. Manager research and development Leo Burnett Company, Chicago, 1958-1966.
Research director Urban Journalism Center, associate professor advantage and journalism Northwestern University, 1966-1972.
Vice president research Arthur Meyerhoff Associations, Incorporated., Chicago, 1972-1978. President John C. Maloney & Associates, Incorporated., Chicago, since 1978.
Consultant various educational and research foundations, corporations, government agencies Ford Foundation grantee, 1968-1969.
Member of American Association for the Advancement of Science, American Association of University Professors (president Northwestern University chapter 1970), American Marketing Association, American Psychological Association (director consumer psychology division 1964-1965).
Married Maybelle Margaret Reinsch, August, 1950. Children: Connie (Mistress Leland Robinson), Sheila, Barbara, Jane, Lynn.