Background
Keon, John William was born on September 27, 1951 in Salem, Massachusetts, United States. Son of Francis Thomas and Elaine Hallas (DeCoulos) Keon.
Keon, John William was born on September 27, 1951 in Salem, Massachusetts, United States. Son of Francis Thomas and Elaine Hallas (DeCoulos) Keon.
Bachelor of Science in Physics, University Massachusetts, Lowell, 1970. Master of Science, University Pennsylvania, 1975. Doctor of Philosophy in Marketing, University Pennsylvania, 1977.
Physicist, Towle Manufacturing, Newburyport, Massachusetts, 1970-1972; teaching fellow, University of Pennsylvania, Wharton School, Philadelphia, 1973-1976; assistant professor marketing, New York University Stern School of Business, New York City, 1977-1983; associate professor marketing, New York University Stern School of Business, New York City, 1983-1985; president, Marketing Advantage Inc., Stamford, Connecticut, since 1985. Ad hoc reviewer for Journal of Marketing Research.
Secretary, treasurer Institute Management Sciences, College of Marketing National Chapter, 1982-1983. Member The Institute Management Sciences, American Marketing Association (member of New York chapter since 1977), Promotion Marketing Association of America (curriculum committee 1990-1991), Advertising Research Foundation (advertising and promotion county since 1989, market measurement county since 1993).