Background
Trent, Judith Swanlund was born on August 29, 1940 in Grand Rapids. Daughter of Vincent George Swanlund and Evelyn Barrows.
(This comprehensive analysis of political campaign communi...)
This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign. This fourth edition of the classic text on American political communication uses principles and practices of speech communication to examine election campaigns. Widely used as the only truly comprehensive book written from a campaign perspective, this new edition is distinguished by fresh examples and information from the 1996 presidential campaign, the 1998 congressional campaigns, and early 2000 presidential campaigns. Trent and Friedenberg include up-to-date analysis and discussions of communicative styles and strategies, categories of advertising, advertising campaigns, mass media consumption and research, political debates and public speaking, news conferences and apologias, and the effects and influence of political consultants. Practitioners and students alike will clearly understand the strategic and tactical communication choices candidates and their campaign managers must make in this increasingly important area of American life. A crucial text for courses in political campaign communication, campaigns, persuasion, and mass communication.
http://www.amazon.com/gp/product/0275964051/?tag=2022091-20
(Now in its seventh edition, Political Campaign Communicat...)
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
http://www.amazon.com/gp/product/1442206721/?tag=2022091-20
( This eighth edition of Political Campaign Communicati...)
This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: • incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices confronted in contemporary political campaigns, • discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and • draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite—an insightful, thoroughly researched, and reader-friendly text.
http://www.amazon.com/gp/product/1442243341/?tag=2022091-20
(Now in its sixth edition, Political Campaign Communicatio...)
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.
http://www.amazon.com/gp/product/0742553035/?tag=2022091-20
(Viewing political campaigns as communication phenomena, T...)
Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
http://www.amazon.com/gp/product/0742529681/?tag=2022091-20
Trent, Judith Swanlund was born on August 29, 1940 in Grand Rapids. Daughter of Vincent George Swanlund and Evelyn Barrows.
Bachelor of Science, Western Michigan University, Kalamazoo, 1962. Master of Arts, University Michigan, Ann Arbor, 1968. Doctor of Philosophy, University Michigan, Ann Arbor, 1970.
Director debate University Michigan, Ann Arbor, 1967—1969. Assistant professor Youngston State University, Ohio, 1970—1971. Professor University Dayton, 1971—1984.
American council on education fellow University Cincinnati, 1983—1984, associate vice president, 1984—2000, professor department communications, since 1984.
( This eighth edition of Political Campaign Communicati...)
(Now in its sixth edition, Political Campaign Communicatio...)
(Now in its seventh edition, Political Campaign Communicat...)
(This comprehensive analysis of political campaign communi...)
(Viewing political campaigns as communication phenomena, T...)
Member of Eastern Communications Association (named a Centennial Scholar 2009, Named Distinguished Research fellow 2009), Central States Communications Association (president 1982, Hall of Fame 2006), National Communications Association 1997, (Distinguished Services award 2004, Merritt award 2009).
Married Jimmie Douglas Trent, December 19, 1969. 1 child Lawrence Andrew.