Larry Weber

July 7, 1955

Columbus, Ohio, United States of America

He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency at the intersection of influence and action. He has held this position since founding the company in 2002. In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world"s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and Chief Executive Officer of Interpublic"s Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings. Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world’s largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors. He also serves on the Board of Directors at Pegasystems and on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure United States. economic prosperity. Weber is the author of five books on marketing, technology and leadership. Weber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms. The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within 10 years, The Weber Group was the world’s largest and most established technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and Chief Executive Officer of Interpublic"s Advanced Marketing Services group, a $3 billion unit including the company"s public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world"s largest public relations firm. In early 2004, he decided to return to his entrepreneurial roots and founded Racepoint Global. Over his 30 year career, Weber has counseled many of the world’s leading brands on marketing and business strategy including American Telephone & Telegraph Company, Coca-Cola, Cook Medical, General Electric, General Motors, International Business Machines Corporation, Kaiser Permanente, Microsoft, Samsung and many more. He has also led the marketing of new and disruptive technologies such as HyperText Markup Language and the XO laptop by One Laptop per Child, a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies. Most recently, Weber has been working closely with leading silicon clients supporting global campaigns for brands including ARM, Atmel, AppliedMicro, Silicon Image, Marvell Semiconductor, Spansion, Global Foundries, Fairchild Semiconductor and more. Racepoint Global continues to transform and accelerate technology innovators across Silicon Valley. He hosts Internet radio show on WebmasterRadio.fm. The Future of Marketing Software with Alan Trefler, Pegasystems Corporate Identity, Rebranding and Design Branding with Michael Hendrix,IDEO Agencies and Google with Torrence-Boone Marketing and Marketing Automation with Sanjay Dholakia, Marketo Design Thinking and Marketing with Rodrigo Martinez, IDEO.

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

(An updated and expanded Second Edition of the popular gui...)

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.

The Provocateur: How a New Generation of Leaders are Building Communities, Not Just Companies

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

(Big data. Digital loyalty programs. Predictive analytics....)

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Hardcover March 29, 2011

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Weber, Larry (March 29, 2011) Hardcover

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber (2011-03-29)

Marketing to the Social Web 2nd (second) edition Text Only

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

(Put digital business strategy at the center of your busin...)

Larry Weber Edit Profile

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Career

He is Chairman and Chief Executive Officer of Racepoint Global, an advanced marketing services agency at the intersection of influence and action. He has held this position since founding the company in 2002. In 1987, Weber started his own public relations company, The Weber Group, which within a decade became the world"s largest public relations firm.

The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and Chief Executive Officer of Interpublic"s Advanced Marketing Services, a $3 billion unit with 12,000 people, and included the company’s public relations, research and analysis, and entertainment holdings.

Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world’s largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors. He also serves on the Board of Directors at Pegasystems and on the Executive Committee of the Council on Competitiveness, a non-governmental organization working to ensure United States. economic prosperity.

Weber is the author of five books on marketing, technology and leadership. Weber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms.

The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world.

Within 10 years, The Weber Group was the world’s largest and most established technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and Chief Executive Officer of Interpublic"s Advanced Marketing Services group, a $3 billion unit including the company"s public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world"s largest public relations firm.

In early 2004, he decided to return to his entrepreneurial roots and founded Racepoint Global.

Over his 30 year career, Weber has counseled many of the world’s leading brands on marketing and business strategy including American Telephone & Telegraph Company, Coca-Cola, Cook Medical, General Electric, General Motors, International Business Machines Corporation, Kaiser Permanente, Microsoft, Samsung and many more. He has also led the marketing of new and disruptive technologies such as HyperText Markup Language and the XO laptop by One Laptop per Child, a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies.

Most recently, Weber has been working closely with leading silicon clients supporting global campaigns for brands including ARM, Atmel, AppliedMicro, Silicon Image, Marvell Semiconductor, Spansion, Global Foundries, Fairchild Semiconductor and more. Racepoint Global continues to transform and accelerate technology innovators across Silicon Valley.

He hosts Internet radio show on WebmasterRadio.fm.

The Future of Marketing Software with Alan Trefler, Pegasystems

Corporate Identity, Rebranding and Design Branding with Michael Hendrix,IDEO

Agencies and Google with Torrence-Boone

Marketing and Marketing Automation with Sanjay Dholakia, Marketo

Design Thinking and Marketing with Rodrigo Martinez, IDEO.