Education
He started at age 15, worked as a freelance during his studies, and graduated in 1960.
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Lars Hall
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After his studies, Hall worked for a number of agencies, and also at the Stockholm newspaper Dagens Nyheter. While working for Arbman, at that time a large advertising agency in Sweden, he met copywriter January Cederquist, with whom he started the agency Hall & Cederquist in 1973. Hall & Cederquist’s role model was the New York agency Doyle Dane Bernbach (Doyle, Dane & Bernach), with their new, intelligent style of advertising, placing creativity before commerce.
In 1989, Hall & Cederquist was bought by American Young & Rubicam, creating the largest ad agency in Sweden, and Lars Hall quit in mid-1990s, taking a couple of years off duty at his house in Stockholm’s archipelago.
In 1997 he started Lars Hall Bachelor of Arts, working in the broad fields of advertising, corporate identeties, packaging design, interior design, and book design. In 2009, Hall had to dismiss most employees due to decreasing clients and commissions.
Hall’s interest in photography led him and Cederquist to start the art photography gallery Camera Obscura, located in Gamla stan in Stockholm. The gallery held exhibitions of among others Christer Strömholm, Diane Arbus, and Irving Pennsylvania
Hall is also known for having one of Sweden"s most extensive photo collections.
