Background
Lee Soon-won (1957~ ) was born in Gangneung on the coast of the Sea of Japan (East Sea).
Lee Soon-won (1957~ ) was born in Gangneung on the coast of the Sea of Japan (East Sea).
While in high school, Lee decided to become a farmer. In a dramatic display of his new determination, he burned his school uniform on the beach and moved to a mountainous region in Gwangwon Province where he devoted himself to vegetable farming for two years. Failing health and desire for more education, however, compelled him to return to school and he entered college as an economics major with special interest in advertising.