Background
Bogart, Leo was born on September 23, 1921 in Poland. Son of Jacob and Rachel (Blum) Bogart.
( How well can polls measure public opinion? Should gove...)
How well can polls measure public opinion? Should government policies follow majority opinion? Do polls influence elections? Can there be polls under a dictatorship? Recent elections throughout the world have made these issues ever more crucial. Polls and the Awareness of Public Opinion, initially published under the title Silent Politics, is the first book to look upon polls and the awareness of poll results as forces that influence public opinion. It is a penetrating assessment of the uses of polls, their misuses, and the absurdities carried out in their name. Bogart argues that predictions based on polls can be misleading since they reflect a transient stage in a public opinion that is constantly and often rapidly changing.
http://www.amazon.com/gp/product/0887386202/?tag=2022091-20
(This reassessment of the Cold War premises of American Pr...)
This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy. It summarizes an empirical study based on extensive interviews of the agency's executives and operatives that is updated by the new interviews reflected in this edition, and that helps USIA guide and plan its own research and improve its operations.
http://www.amazon.com/gp/product/1879383411/?tag=2022091-20
( Twenty years old when he entered the army in 1942, Leo ...)
Twenty years old when he entered the army in 1942, Leo Bogart was one of sixteen million Americans who served with the armed forces during World War II. Over the next four years he, and perhaps the nation, came of age. In numerous letters home, he provided a glimpse into the mind of a young American intellectual whose wartime journey carried him from New York to Germany and from adolescence to experience of the world’s complexities. As shown by the letters and the narrative that fills in the gaps between them, the war engaged him, as it did many others, long before he put on a uniform. After a stint in the Army Signal Corps’ enlisted reserve, he was inducted into active duty and assigned to the ASTP (Army Specialized Training Program) after which he was assigned to Signal Intelligence. The war presented him with a continually changing cast of characters and led him from a series of peculiar experiences with the vast military institution to the battle for Europe and finally to troubling confrontations with the defeated enemy. In 1946 Bogart was honorably discharged and, like millions of veterans, awarded a small gilt lapel pin bearing the stylized head of an eagle, nicknamed the ruptured duck.” The Second World War has been much celebrated in fiction and film portraying perilous exploits, death-defying bravery, and incessant action. But much of war involves inaction and boredom, stupid error as well as intrepid ingenuity. By showing how life moved from hour to hour and day by day, Bogart’s running record illuminates some small homely aspects of the war that cannot be found in military histories focused on the marshaling of forces, the capture of cities, and the casualty counts.
http://www.amazon.com/gp/product/1585442992/?tag=2022091-20
( The Newspaper Readership Project (1977-1983) was an unp...)
The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion. Leo Bogart was a central figure in the conception and execution of the Project, so his account is truly an insider's view of the interplay of the Project and the people involved in it. Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers is an insider account that vividly describes the personalities, organizations, and policy debates of the American daily newspaper business at a critical moment in its history. Exciting and informative, it shows how this major American institution confronted the great social and technological changes that threatened its established position. Bogart demonstrates the difficulties of translating research findings into actual changes in practice, reviews controversies over the Project's promotional efforts, and reports on dramatic changes that occurred in newspaper distribution methods.
http://www.amazon.com/gp/product/0231072627/?tag=2022091-20
Bogart, Leo was born on September 23, 1921 in Poland. Son of Jacob and Rachel (Blum) Bogart.
Bachelor, Brooklyn College, 1941. Master of Arts, University Chicago, 1948. Doctor of Philosophy in Sociology, University Chicago, 1950.
After the war he engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers" readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.
Author of more than a dozen books and hundreds of articles, Bogart was best known for scientific analysis on the editorial content of newspapers, magazines, and television and relating the results to readership and viewership.
He wrote a column for Presstime Magazine for many years. He served as the executive vice president and general manager of the Newspaper Advertising Bureau.
Taught marketing at New York University, Columbia University and the Illinois Institute of Technology. And was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow in France.
Bogart served as president of the American Association of Public Opinion Research (AAPOR) and also the World Association of Public Opinion Research (WAPOR).
He was an advocate for journalists to better understand the opinion polls the media are using. At the time of his death in 2005, Bogart was a director and senior consultant for Innovation, an international media consulting firm, and wrote a column for Presstime, the magazine of the Newspaper Association of America. In 1991, Bogart criticized German public opinion research and political advisor Elisabeth Noelle-Neumann, who had served as WAPOR president before him.
He made her the center of controversy while she was a visiting professor at the University of Chicago, as he published “The Pollster and the Nazis” in the August 1991 issue of Jewish heritage and cultural magazine Commentary, accusing her of anti-Semitic passages in her dissertation and articles she wrote for Nazi newspapers.
In fact, when young journalist and sociologist Elisabeth Noelle published her 1940 dissertation “Opinion and mass research in the United States of America” in Germany, having spent a year at the University of Missouri to research George Gallup’s methodology, Goebbels called the 24-year-old woman as an adjutant and intended for her to build up, for the ministry of propaganda, Germany’s first public opinion research organization. She declined, falling sick, and angering Goebbels.
She later became a newspaper journalist with Nazi publications where she wrote some articles on Jewish influence over United States. news and elite opinion. Bogart suggested there is a direct line from Nazi propagandist Joseph Goebbels to Noelle’s theory of the “spiral of silence” and “public opinion as our social skin,” which interpreted the group pressure band-wagon effect and the domination of leading mass media over public opinion.
The accused wrote a letter of apology to the magazine, explaining that the passages served alibi functions under the dictatorship and were not meant to be harmful.
( How well can polls measure public opinion? Should gove...)
( The Newspaper Readership Project (1977-1983) was an unp...)
( Twenty years old when he entered the army in 1942, Leo ...)
(This reassessment of the Cold War premises of American Pr...)
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Past member New York advisory board City Innovation. Past director Center for Applied Linguistics, National Safety Council, Obor Foundation, Advertising Research Foundation, American Advertising Federation, American Marketing Association. Past president Society for Consumer Psychology.
Served with United States Army, 1942-1946. Fellow American Psychological Association, American Psychological Society, Society for Consumer Psychology. Member American Sociological Association, American Association for Public Opinion Research (past president, award), World Association for Public Opinion Research (past president), Market Research Council (past president, award), Radio and Television Research Council (past president), Overseas Press Club American, City Club New York, Dutch Treat Club.
Married Agnes Cohen, August 9, 1948. children: Michele, Gregory.