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Linda Feinberg Alwitt Edit Profile

educator , marketing professional

Linda Feinberg Alwitt, American marketing professional, educator. Member American Psychological Association (program chairman, executive committee 1986, president Society Consumer Psychology 1988-1989), Association Consumer Research (program committee 1985, 87, 89).

Background

Alwitt, Linda Feinberg was born on March 14, 1937 in New York City. Daughter of Lawrence and Belle G. Feinberg.

Education

Bachelor, Brandeis University, 1957. Master of Arts, New School Social Research, 1961. Doctor of Philosophy, University Massachusetts, 1976.

Career

Market researcher Young & Rubicam, New York City, 1958-1960. Research psychologist Albany (New York ) Study Center for Learning Disabilities, 1961-1962. Research associate Williams College, Williamstown, Massachusetts, 1960-1961, 63-71.

Postdoctoral research associate University Massachusetts, Amherst, 1976-1977, assistant professor, 1977-1978, Trinity College, Hartford, Connecticut, 1978-1979. Analyst, supervisor Leo Burnett Company, Chicago, 1980-1981, manager copy research development, 1981-1987, associate research director, 1983-1989. Professor, marketing department DePaul University, 1989—2000, professor emeritus, since 2000.

Member Advertising Steering Group, Marketing Science Institute, Cambridge, Massachusetts, 1982.

Works

  • Other Work

    • Co-editor: Psychological Processes and Advertising Effects, 1985. Editor: Proceedings of Division 23, 1987. Contributor articles to professional journals.

Membership

Member American Psychological Association (program chairman, executive committee 1986, president Society Consumer Psychology 1988-1989), Association Consumer Research (program committee 1985, 87, 89).

Interests

  • Other Interests

    Skiing, canoeing.

Connections

Married Robert Samuel Alwitt, August 7, 1960. Children: Josh Arnold, Philip Mayer.

father:
Lawrence Feinberg

mother:
Belle G. Feinberg

spouse:
Robert Samuel Alwitt

child:
Josh Arnold Alwitt

child:
Philip Mayer Alwitt