Education
Fena has a Bachelor of Science in business information systems from California State University.
Fena has a Bachelor of Science in business information systems from California State University.
She worked in interactive video at a Pasadena engineering company, and managed the third-party software licensing business of Convergent Technologies (now Unisys). She launched Fena & Bates, an intellectual property consulting firm, in 1990 with Amy Bates when they both left Convergent. In 1993, she co-founded the Technology Board of Trade with Bates, which was an exchange for technology, including software, patents, and licenses.
Fena sold the company to Corporate Software, which later became Stream International.
In September 1995, Fena was recruited to the (EFF) by Esther Dyson and John Gilmore to revitalize the activist organization and move its headquarters to Silicon Valley. Fena was Executive Director until January 1998, when she stepped down to return to private consultancy and was succeeded by Barry Steinhardt of the American Civil Liberties Union. She was EFF chairman from January 1998 – 2000.
Fena launched the Silver Anvil Award-winning online grassroots Blue Ribbon Campaign for free speech, and founded and span out TRUSTe.org, a non-profit web-seal organization that created and enforced the industry standard and European Union safe harbor for online personal information. She remained as Chairman Emeritus until the organization’s assets were converted by the staff and board to a for-profit corporation in 2008.
Fena was featured on Columbia Broadcasting System 60 Minutes and testified to congressional committees on privacy and intellectual property.
In 2003, Fena headed the Aspen Institute"s Internet Policy Project on the Accountable Net. Fena served on the Board of Trustees of Norfolk Library. Fena authored reports and provided expert testimony in the landmark Federal Court Lanham Acting case regarding deceptive advertising and online notice and consent mechanisms used in the collection and resale of college-bound students" personal information which was provided for admissions and financial aid.
In 2000 she became a member of Doubleclick"s consumer privacy advisory board.