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Lowell Harvey Swenson

advertising executive.

Lowell Harvey Swenson, American advertising executive. Recipient Dartnell Gold Medal award (sales letters), 1941; special honorary Citation from board directors National Aeronautic Association and United States Armed Forces.

Background

Swenson, Lowell Harvey was born on April 22, 1912 in Ortonville, Minnesota, United States. Son of Albert Thure and Esther Pauline (Borglin) Swenson.

Education

Educated public schools, Ortonville. Seward Junior High school and South High School, Minneapolis, Minnesota. Student night school, University of Minnesota, 1933-1934, Minneapolis Institute Art, 1936-1937 (correspondent), Hays Institute of Combustion, Chicago, 1936-1937.

Career

Associate editor, Mississippi Valley Lumberman, Minneapolis, Minnesota, 1930-1935, Radio Weekly, 1931. The Coal Dealer, 1936-1937. Electrical editor, Northwest Farm Equipment Journal, 1930-1935.

Executive secretary Committee for Commensurate Regulation and Taxation of Natural Gas (research organization), 1934-1935, Tax Research Bureau, 1936-1937. Twin City Stoker Manufacturers Association, 1936-1939. Account executive, MacKenzie, Inc., advertising agency, 1937-1939.

Advertising and sales promotion manager and government liaison, William Bros Boiler & Manufacturing Company, Minneapolis, 1940-1943. Manager National Aeronautic Association, 1943-1948, executive vice president, 1946-1948. Owner Lowell H. Swenson and Associates, marketing specialists.

General sales manager Wagner Manufacturing Company, Cedar Falls. Assistant to president Hawkeye Steel Products, Inc., 1949-1952. Vice-president, director marketing Colle & McVoy Advertising Agency, Incorporated, since 1952.

Founder, also president of the Twin Cities Industrial Advertisers (Minnesota), 1939-1940. President Greater Twin Cities chapter, National Aero. Association, 1942-1943 (secretary 1941), member of national board directors National Indusl.

Advertisers, 1939-1942. Founder and president Minnesota council of N.A.A., 1943, member of national board directors N.A.A., 1943.

Works

  • Associate editor, Mississippi Valley Lumberman, Minneapolis, Minnesota, 1930-1935, Radio Weekly, 1931. The Coal Dealer, 1936-1937. Electrical editor, Northwest Farm Equipment Journal, 1930-1935.

    Executive secretary Committee for Commensurate Regulation and Taxation of Natural Gas (research organization), 1934-1935, Tax Research Bureau, 1936-1937. Twin City Stoker Manufacturers Association, 1936-1939. Account executive, MacKenzie, Inc., advertising agency, 1937-1939.

    Advertising and sales promotion manager and government liaison, William Bros Boiler & Manufacturing Company, Minneapolis, 1940-1943. Manager National Aeronautic Association, 1943-1948, executive vice president, 1946-1948. Owner Lowell H. Swenson and Associates, marketing specialists.

    General sales manager Wagner Manufacturing Company, Cedar Falls. Assistant to president Hawkeye Steel Products, Inc., 1949-1952. Vice-president, director marketing Colle & McVoy Advertising Agency, Incorporated, since 1952.

    Founder, also president of the Twin Cities Industrial Advertisers (Minnesota), 1939-1940. President Greater Twin Cities chapter, National Aero. Association, 1942-1943 (secretary 1941), member of national board directors National Indusl.

    Advertisers, 1939-1942. Founder and president Minnesota council of N.A.A., 1943, member of national board directors N.A.A., 1943.

Membership

Member Robert J. Collier Trophy Committee, 1944, 45, 46. Member President’s Committee Employment Handicapped, since 1960. Board of directors Minnesota Heart Association, since 1953, chairman public relations and education committee, 1953-1955.

Member American Marketing Association, Junior Board of Trade of District of Columbia, National Barnyard Equipment Council (president 1951, 52), National Sales Executives (member board 1949, 50). Club: National Aviation (Washington).

Connections

Married Jane-Anne Patricia Hillweg, May 27, 1939. Children: Steven Hillweg, Jon Lowell.

father:
Albert Thure Swenson

mother:
Esther Pauline (Borglin) Swenson

spouse:
Jane-Anne Patricia Hillweg

children:
Steven Hillweg Swenson

Jon Lowell Swenson