Career
She has been featured regularly in men"s magazine such as Nuts, Zoo, Front, Loaded, and Maxim. In addition to her own subscription based website, she has modeled for several internet based erotic websites, such as Suicide Girls, Pinup Wow, Onlytease, CurvedFX, and Xtreme Playpen. In May 2013, FHM magazine named her one of its 100 Sexiest Women in the World, placing 89th on the list.
Collett began her modeling career at age 17 as a hair model for Toni & Guy salons.
At this time, she began dyeing her naturally brown hair blond, and later her signature red color. Collett is a dress size 12–14 (United Kingdom) and wears a size 30G bra.
FHM has called her part of a "welcome new trend for curvaceous womanliness." Her voluptuous figure and red hair have drawn comparisons with actress Christina Hendricks and cartoon sex symbol Jessica Rabbit. The Sun has sent Collett onto the streets of London dressed as Joan Holloway, Hendricks"s character in Mad Men, to gauge men"s reaction.
Collett has said that she wants to "send out the message that you don’t have to be a size six to be a model" and that she wants to promote a healthy body image for girls and women.
Lucy has presented Nuts magazine"s web series of games news and reviews "Girl Got Game". and in March 2015 she began presenting ZOO magazine"s web series "Game On". In February 2015 she presented a one-off video feature with Talksport. She appears in music videos including Professor Green"s song "Remedy", and Attention Thieves" song "Bring Yourself to Justice".