Background
Sirgy, Mack Joseph was born on May 31, 1952 in Cairo, Egypt. Came to the United States, 1970, naturalized, 1972. Son of Joseph Ibrahim and Odette Mikhail (Hosni) Sirgy.
( Self-Congruity provides a comprehensive understanding o...)
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
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consultant marketing science educator
Sirgy, Mack Joseph was born on May 31, 1952 in Cairo, Egypt. Came to the United States, 1970, naturalized, 1972. Son of Joseph Ibrahim and Odette Mikhail (Hosni) Sirgy.
Bachelor of Arts, University of California, 1974. Master of Arts, California State University, 1977. Doctor of Philosophy, University Massachusetts, 1979.
Assistant professor marketing Virginia Technology University, 1979-1985, associate professor, 1985-1991. professor, 1991. Partner South & South Associations, Greensboro, North Carolina and Blacksburg, Virginia, 1983-1985, Advantage Advertising, Marketing and Deesign, 1989-1992.Social Behavior: A General Systems Theory, 1984. Self-Congruity: Toward a Theory of Personality and Cybernetics, 1986, Consumer Behavior: Concepts and Marketing Applications, 1997, Integrated Marketing Communications, 1998.
( Self-Congruity provides a comprehensive understanding o...)
Served with United States Army, 1971-1973. Member APA, Academy Marketing Science, Association Consumers Research, Society General Systems Research, International Society for Quality-of-Life Studies.
Married Pamela Ann Jackson. Children: Melissa Jane, Danielle Odette, Michelle Anna.