Education
Knobil graduated from Manchester University in 1985 with a degree in theology.
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Marcel Knobil
Edit ProfileCareer
In November 2012, Knobil launched VeryFirstTo, a website that enables individuals to be the first to know about, and have, newly launching luxury products and experiences. He then worked at a number of advertising agencies in the United Kingdom, and once worked as an account director within the WPP communications group. He is currently the chairman of Creative & Commercial Limited., a communications agency which produces advertising and design work.
Branding
Knobil founded Superbrands and The Brand Council, an independent organisation promoting branding and paying tribute to exceptional brands.
The Brand Council oversees the Superbrands programmes and has operations in 55 countries. Knobil has appeared on the British Broadcasting Corporation, Sky Television and Cable News Network, as well as on radio, including a regular radio segment on British Broadcasting Corporation London.
He also lectures on branding and has written or contributed articles in the print media. He has also been on the panels of judges for several industry-related awards.
VeryFirstTo
In November 2012, Knobil launched VeryFirstTo, a website that enables individuals to be the first to know about, and have, newly launching luxury products and experiences.
The site includes both an e-zine, which identifies prestigious forthcoming launches. Simultaneously, Knobil has created the VeryFirstTo Luxforecast, which is an ongoing survey of the most eagerly anticipated luxury launches.
Achievements
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He is also the founder of the Brand Council (United Kingdom) and Superbrands. Those that score highest receive VeryFirstTo Awards. The launches are judged by admired "Connoisseurs" including: Joan Burstein Commander of the Order of the British Empire (Company-founder of Browns). Gurinder Chadha Officer of the Most Excellent Order of the British Empire (Director and Producer). Professor Wendy Dagworthy (Royal College of Art"s Head of Fashion). Nadav Kander (Photographer). Sir John Hegarty (Founder Creative BBH). And Luke Johnson (Chairman of Royal Society of Arts).
