Background
Rosen, Marcella was born on September 29, 1934 in New York City. Daughter of Leo and Irma (Rothschild) Jung.
Rosen, Marcella was born on September 29, 1934 in New York City. Daughter of Leo and Irma (Rothschild) Jung.
Bachelor, Barnard College, 1951-1955; Master of Arts, Columbia University, 1957.
Research associate, Cunningham and Walsh, New York City, 1957-1962; account executive, Doyle Dane Bernbach, New York City, 1962-1963; account executive, Smith Greenland, New York City, 1963-1964; director marketing services, Altman Stoller, New York City, 1964-1966; marketing consultant, Marcella Rosen Association, Inc., New York City, 1967-1970; president, Trager-Rosen, New York City, 1970-1977; vice president associate marketing services, N.W. Ayer, New York City, 1977-1978; senior vice president, managing director media services, N.W. Ayer, Inc., New York City, 1978-1988; executive vice president, managing director media services, N.W. Ayer, Inc., New York City, 1988-1993; president, Chief Executive Officer, Network television Association, New York City, 1993-1995.
Board directors United Jewish Appeal-Federation, New York City, since 1986, member executive committee capital campaign, 1988-1993. Trustee Barnard College, since 1992, 92d St YWHA, since 1992. Founder, chairperson The Deciding Vote, 1992.
Member Advisory Research Foundation (board directors 1984-1988), International Radio television Society (board directors 1983-1990), American Association Advertising Agencies (chairman Media Policy Committee 1986-1987), Coalition Leading Women's Organization (chairman 1985-1988), Barnard College Business and Professional Women (president 1980), Women's Forum (board directors 1983-1985).
Married E. David Rosen, December 22, 1962 (deceased February 1982). Children: Burt, Lisa.