Background
Mark McCormack was born on November 6, 1930, in Chicago, Illinois, United States. He was the son of Ned and Grace McCormack. His father was a publisher and his mother the daughter of the Commissioner of Public Works in Chicago.
Sadler Center, 200 Stadium Dr, Williamsburg, VA 23185, United States
In 1951 Mark McCormack received a Bachelor of Arts degree from the College of William and Mary.
127 Wall St, New Haven, CT 06511, United States
In 1954 Mark McCormack obtained a Bachelor of Laws degree from Yale Law School.
Mark McCormack
Mark McCormack
Mark McCormack and Arnold Palmer
Mark McCormack
(Mark H. McCormack, one of the most successful entrepreneu...)
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
https://www.amazon.com/What-Teach-Harvard-Business-School-ebook/dp/B01AQO160C/ref=sr_1_1?dchild=1&keywords=What+They+Don%27t+Teach+You+at+Harvard+Business+School%3A+Notes+From+A+Street-Smart+Executive&qid=1601455743&s=books&sr=1-1
1984
https://www.amazon.com/Terrible-Truth-About-Lawyers-Successfully/dp/0688066216/ref=sr_1_1?dchild=1&keywords=The+Terrible+Truth+About+Lawyers%3A+How+Lawyers+Really+Work+and+How+to+Deal+With+Them+Successfully&qid=1601456140&s=books&sr=1-1
1987
(There are very few people who know more about success tha...)
There are very few people who know more about success than Mark McCormack. Author of the phenomenal best-seller What They Don't Teach You at Harvard Business School, founder of the billion-dollar company international Management Group (IMG), which has more than one thousand employees and operates out of nineteen countries, and hailed by Sports Illustrated as the "most powerful man in sports," McCormack personifies the American ideal of maximizing your time, talent and ideas.
https://www.amazon.com/110-Solution-Mark-H-McCormack/dp/1855925001/ref=sr_1_2?dchild=1&keywords=The+110%25+Solution&qid=1601456736&s=books&sr=1-2
1990
(Offers an advanced course on the art of negotiating writt...)
Offers an advanced course on the art of negotiating written by an unorthodox businessman and filled with personal and professional anecdotes and examples.
https://www.amazon.com/Negotiating-Mark-H-McCormack/dp/0787102954/ref=sr_1_1?dchild=1&keywords=McCormack+on+Negotiating&qid=1601457096&s=books&sr=1-1
1995
(Describes how to adapt the three basic tenets of salesman...)
Describes how to adapt the three basic tenets of salesmanship - identifying customers, reaching them, and persuading them to buy - to one's personal selling style in order to develop successful lifelong business relationships.
https://www.amazon.com/Selling-Mark-H-McCormack/dp/0787109045/ref=sr_1_2?dchild=1&keywords=McCormack+on+Selling&qid=1601457350&s=books&sr=1-2
1995
(In McCormack on Communicating one of the world's most adm...)
In McCormack on Communicating one of the world's most admired entrepreneurs takes readers from the basics to the finer points of writing and talking to other people. You will learn: How to explain anything to anyone. Nine ways to win an argument. The art of asserting yourself without offending. The games people play with the truth. Four forms of persuasion. How to take the unintended sting out of your memos. When the messenger means more than the message. Public speaking far private people. How to construct instructions that actually instruct. How to read (or hear) between the lines. Drawing on his personal experience and extraordinary success, focuses on key disciplines and shares his philosophy in the candid, richly anecdotal style that has made him an international bestseller.
https://www.amazon.com/McCormack-Communicating-Business-Mark-H/dp/0712675035/ref=sr_1_2?dchild=1&keywords=McCormack+on+Communicating&qid=1601457640&s=books&sr=1-2
1996
(With each new high-tech gadget that creeps into our lives...)
With each new high-tech gadget that creeps into our lives, the demands on our time and attention only seem to multiply. Staying on top of things was hard enough before cell phones, the Internet, and wireless remote devices. Now most of us spend our days in a fever dream of conflicting demands, missed deadlines, and lost details. But the situation isn’t hopeless. Written by bestselling author and entrepreneur, Mark McCormack, Getting Results For Dummies helps you get a grip. Want to get more done in less time and with less stress - at home and at work?
https://www.amazon.com/Getting-Results-Dummies-Mark-McCormack/dp/0764552058/ref=sr_1_fkmr0_1?dchild=1&keywords=Getting+Results+for+Dummies%3A+Get+Organized%2C+Stay+Focused%2C+and+Get+Things+Done%21&qid=1601457789&s=books&sr=1-1-fkmr0
1999
(The founder of the world's most important sports marketin...)
The founder of the world's most important sports marketing firm offers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules - such as the face-to-face meeting - still apply in business.
https://www.amazon.com/Staying-Street-Smart-Internet-Age/dp/0670893064/ref=sr_1_1?dchild=1&keywords=Staying+Street+Smart+in+the+Internet+Age&qid=1601464795&s=books&sr=1-1
2000
Mark McCormack was born on November 6, 1930, in Chicago, Illinois, United States. He was the son of Ned and Grace McCormack. His father was a publisher and his mother the daughter of the Commissioner of Public Works in Chicago.
At the age of six, Mark McCormack suffered a fractured skull that prevented him from participating in contact sports. Instead, his father got him involved in golf, which would later prove fortuitous. In 1951 he received a Bachelor of Arts degree from the College of William and Mary. In 1954 he obtained a Bachelor of Laws degree from Yale Law School.
During the late 1950s and early 1960s, Mark McCormack worked at the law firm Arter & Hadden, where he became a partner in 1964. Legal work proved tedious to McCormack, however, and he much preferred his life as a part-time professional golfer and tournament organizer. This afforded him the op¬portunity to meet many professional golfers, and he soon learned that many of them were dissatisfied with their incomes. He began working with some of them, reviewing contracts for endorsement deals. McCormack believed he could help these golfers increase their endorsement earnings, and his first official client became Arnold Palmer.
As Palmer’s agent, he helped the golfer multiply his income tenfold, not only through product endorsements but also by arranging media appearances and helping Palmer create a name brand line of golf equipment. This success led to many more. Founding International Management Group (later IMG) in 1960, McCormack first worked primarily with golf and tennis pros but soon branched out to other types of athletes. Eventually, he got the idea of helping promote sporting events such as Wimbledon and the British Open. He eventually diversified even further, working as an agent and marketer for models, opera singers, musicians, and even institutions such as the prestigious Oxford University, the Nobel Prize, the 1988 Seoul Olympics, and the Vatican.
He branched out into publishing with the magazine's Golf International and Tennis World. IMG has gone on to represent golfer Tiger Woods, whose $120-million-dollars worth in 2002 was the result of non-tournament earnings. McCormack himself became immensely wealthy through his marketing brilliance, and he regularly appeared on Forbes magazine’s list of the wealthiest Americans. This wealth enabled him to pursue other projects, including developing golf courses, establishing a Chinese professional basketball league, and funding television productions in India.
He also wrote several books about marketing and other business skills, including his bestselling What They Don’t Teach You at Harvard Business School: Notes from a Street-Smart Executive (1984), Mark. H. McCormack on Negotiating (1995), and Staying Street Smart in the Internet Age: What Hasn't Changed about the Way We Do Business (2000). About his favorite sport, golf, McCormack wrote The World of Professional Golf (1967), which was reissued under various titles for many years after, and Arnie: The Evolution of a Legend (1967), which was published in 1968 as Arnold Palmer: The Man and the Legend (1968).
(The founder of the world's most important sports marketin...)
2000(Describes how to adapt the three basic tenets of salesman...)
1995(In McCormack on Communicating one of the world's most adm...)
1996(Offers an advanced course on the art of negotiating writt...)
1995(With each new high-tech gadget that creeps into our lives...)
1999(There are very few people who know more about success tha...)
1990(Mark H. McCormack, one of the most successful entrepreneu...)
1984Mark McCormack's personal philosophy was: "Be the best, learn the business, and expand by applying what you already know." He was a significant financial supporter of the College of William and Mary over the years, helping with educational and recreational programs.
Quotations:
"All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend."
"The best people know that there are two phases in every crisis: the one where you manage it and the other where you learn from it. To succeed you have to do both."
"The mental game of business is understanding this Paradox: the better you think you are doing, the greater should be your cause for concern: the more self-satisfied you are with your accomplishments, your past achievements, your 'right moves', the less you should be."
"Every discussion in a meeting has a diminishing curve of interest. The longer the discussion goes on, the fewer people will be interested in it."
Rising daily at 4:30 am, Mark McCormack scheduled his life in 15-minute intervals, often boasting he could tell you exactly what he would be doing in any quarter-hour, six months in advance. He famously consumed forests of yellow legal pads, on which he listed things to do, and was notoriously reluctant to end a day until every item was crossed off.
On October 9, 1954, Mark McCormack married Nancy Ann Breckenridge. They had three children: Breck, Todd, Leslie. In 1986 the couple divorced. He later married Betsy Nagelsen, a former tennis player. They had a daughter, Mary Elizabeth.