Background
Santoro was born and raised in Welland, Ontario and later moved to Saint Catharines.
Santoro was born and raised in Welland, Ontario and later moved to Saint Catharines.
After Santoro graduated from Brock University with a Master"s degree in Accounting in 2010, he became an accountants
He is most well known for his top ten lists and "50 Amazing Facts" videos which he posts to his main channel, "Matthew Santoro". Examples of his top ten lists include "10 FORBIDDEN Places You’re Not Allowed to Visit!" and "10 Extremely BIZARRE Phobias People Actually Have!". He also has a second channel which is primarily used for vlogging.
As of March 26, 2016, his main channel has over 5.3 million subscribers and 648 million video views, while his second channel has about 855.1 thousand subscribers and 35.9 million views.
On January 4, 2016, Santoro began uploading videos to his third channel Santoro Gaming. This channel has over 227,000 subscribers and about 2.3 million views.
He currently resides in Toronto. In May 2015, he moved to Toronto, Canada.
A fan of Drake and hip-hop culture, Santoro often refers to Toronto as "the six".
He also started making videos on YouTube that year, mostly skits. In 2012 he got laid off from his accounting job. He described that experience in a vlog titled "I Lost My Job Today".
He then started focusing on his YouTube career and thus began posting videos weekly.
Also during this time, he recalls in an interview, that he noticed that his educational videos, such as his top ten lists and "50 Amazing Facts" series, were viewed more than his other videos. That made him begin uploading those types of videos more frequently.
He believes that his more frequent of uploading of these videos helped increased his viewership from only a few thousand per video in the past, to the millions he currently has. He is able to make a career out of YouTube through the money he earns from ad revenue, which is more than what he made as an accountants
Notable collaborations Santoro has been a special guest narrator on CinemaSins" Everything Wrong With.. series.
He was featured in the Underworld: Evolution video which was published on October 10, 2014. He also collaborated with Matthias, creating a song, "The Booty Song", and Barely Political (Now Barely Productions) in their video, "YouTube Complaints 2015". Santoro and Vsauce3 collaborated with The Muppets, in a video titled, "What if Quicksilver Ran Past You?", which was the first video in the Muppet collaboration initiative on YouTube.
He collaborated with Lilly Singh, Olga Kay, Toby Turner, and Arnold Schwarzenegger, among others, in Terminator Genisys: The YouTube Chronicles, a promotional series for the Terminator Genisys movie.