Together with his brother opened their first restaurant in 1940. In 1953 brothers cooperated with Neil Fox, the owner of San Bernardino store, and began franchising their restaurant/ At first, they only franchised the system, rather than the name and atmosphere of their restaurant. The first franchised restaurant was opened in San Bernardino store in 1953. The second one was opened at 10207 Lakewood Blvd. at Florence Ave. in Downey, California, the same year. In 1954, Ray Kroc, who was a milkshake machine salesman at the time,became inspired by the evident financial success of the brothers' concept, immediately grasping the restaurants' enormous potential. He partnered with the brothers, and within a few years turned their small idea into the huge franchise that would become the McDonald's Corporation.