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Maurice James McDonald (Mac McDonald)

entrepreneur , restaurateur

Maurice James "Mac" McDonald (November 26, 1902 – December 11, 1971) and his brother,Richard James "Dick" McDonald (February 16, 1909 – July 14, 1998), were early American fast food pioneers, who established the first McDonald's restaurant at 1938 North E Street and West 14th Street in San Bernardino, California in 1940. They introduced the "Speedee Service System" in 1948.

Career

Together with his brother opened their first restaurant in 1940. In 1953 brothers cooperated with Neil Fox, the owner of San Bernardino store, and began franchising their restaurant/ At first, they only franchised the system, rather than the name and atmosphere of their restaurant. The first franchised restaurant was opened in San Bernardino store in 1953. The second one was opened at 10207 Lakewood Blvd. at Florence Ave. in Downey, California, the same year. In 1954, Ray Kroc, who was a milkshake machine salesman at the time,became inspired by the evident financial success of the brothers' concept, immediately grasping the restaurants' enormous potential. He partnered with the brothers, and within a few years turned their small idea into the huge franchise that would become the McDonald's Corporation.