Education
Doctor of Philosophy, Northwestern University, Evanston, Illinois, 1985.
Doctor of Philosophy, Northwestern University, Evanston, Illinois, 1985.
Professor marketing Korea Advanced Institute of Science and Technology Business School, Seoul, Republic of Korea, since 1986. Visiting professor Northwestern University, 1985—1986, visiting professor marketing, 1997—1998. Visiting scholar University Southern California, Los Angeles, 2004—2005.
President Korean Society Consumer Studies, Seoul, 1996—1997, Korean Marketing Association, Seoul, 2002—2003. Advisor marketing Hyundai Motors Company, Seoul, 2000—2002. Advisor marketing research Samsung Electronics, Seoul, 2003, LG Display, Seoul, 2008.
Member of Institute for Operations Research and the Management Sciences, American Marketing Association.
Married Soon Moon.