Background
Sawhney was born in West Bengal, India.
(All the talk about "open innovation" and externally-focus...)
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
http://www.amazon.com/gp/product/0137064861/?tag=2022091-20
('The profound research effort and the farsightedness of t...)
'The profound research effort and the farsightedness of the theories elaborated make this book an essential guide to innovation through collaboration. As a matter of fact, many of the techniques described here are being leveraged by IBM today to improve the relationship with its customers.' - Guido Gerlotti, Vice President, ibm.com Global Web Sales< 'Prandelli, Sawhney and Verona fuse real world illustrations of customer driven innovation with rigorous academic analysis. As a virtual knowledge broker in the automotive marketplace, Edmunds has experienced firsthand what Prandelli, Sawhney and Verona have so insightfully described. I applaud them for sharing these insights with managers the world over in such an actionable and perceptive manner.' - Avi Steinlauf, President of Edmunds.com< 'This book is one of the only books that I have read which gives the answer to winning in hypercompetitive markets. Using customers as a source of continuous innovation is key to success in rapid change, fast paced environments. Product advantages are not sustainable, so new product advantages must be generated every day. The book gets it and you will too if you read it!' - Richard A. D'Aveni, Tuck School of Business at Dartmouth, US Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. The internet has created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking. However, as the book demonstrates, the internet also provides the solution - enabling new forms of value creation with customers and an efficient way to harness distributed competences. Specifically, the authors highlight the role that digital environments play in allowing firms to engage customers in product design and testing. They develop a major review of web-based tools for marketing interaction and then explore the opportunities for sustaining innovation through collaboration beyond the customer-firm relationship. The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involving customers in collaborative innovation, and actionable recommendations for putting collaborative innovation to work. The book will appeal to academics as well as practitioners in marketing and new product development as well as MBA students on marketing and new product development courses.
http://www.amazon.com/gp/product/1849800588/?tag=2022091-20
(All the talk about "open innovation" and externally-focus...)
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
http://www.amazon.com/gp/product/013233951X/?tag=2022091-20
Sawhney was born in West Bengal, India.
He holds a Doctor of Philosophy in marketing from the Wharton School of the University of Pennsylvania. An Master of Business Administration from the Indian Institute of Management Calcutta. And a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
He is the McCormick Tribune Professor of Technology at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies. Sawhney has two children, Asha and Bundev.
Sawhney is a professor at Northwestern University.
He became popular after publishing a seminal article, Lets get vertical published in Business 2.0 Magazine. He co-authored Innovation capitalist, an innovation intermediary.
He gives talks around the world, advising companies on their online strategies.
(All the talk about "open innovation" and externally-focus...)
(All the talk about "open innovation" and externally-focus...)
('The profound research effort and the farsightedness of t...)