Kendrix entered into Morehouse College and he served as the editor of the college newspaper The Maroon Tiger. He was a member of Alpha Phi Alpha fraternity. And he was co-founder of Phi Delta Delta Journalism Society.
He was the first society of its kind for African-American journalism students.
He transferred into Howard University"s Law School in 1939.
However, he went into workforce for work experience. At the same time, he had marriage with Dorothy Marie Johnson.
They had two sons, Moss Kendrix, Junior. and Alan Kendrix.
Of Kendrix’ various public relations and advertising campaigns, he is best known for his Coca-Cola company advertising in 1948. He educated corporations about African-American consumer’s buying power through to designed various public relations and advertising campaigns for African-American such as news organizations, entertainers, and corporate clients including Carnation, the Ford Motor Company, and the Coca-Cola company. He spent the majority of his early life in Atlanta.
College The Moss Kendrix Organization At the same year, Kendrix founded a public relations firm named The Moss Kendrix Organization.
The company motto, "What the Public Thinks Counts!" was also his mantra, which he embossed on the organization"s letterhead. lieutenant had established in Washington, District of Columbia. Kendrix focused on accounts pursing African-American consumers such as Carnation, National Dental Association, National Educational Association, the Republic of Liberia and Ford Motor Company to name a few.
His on of the biggest career is acquisition of Coca-Cola as a client. He focused on marketing to African Americans, and worked with Coca-Cola until the 1970s.
Died Kendrix died of a heart ailment January
4 at his home in Washington. The Crisis (November 1940). " Forums in Georgia ".
He was a member of Alpha Phi Alpha fraternity.