1600 W Bank Dr, Peterborough, ON K9L 0G2, Canada
Trent University where William Wray Carney received his Bachelor of Arts degree.
(Media relations is one of the mainstays of the communicat...)
Media relations is one of the mainstays of the communications business. With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always trained to work to their best advantage with the media. In the News: The Practice of Media Relations in Canada provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. The book explains current media practices and presents a plan for managing media relationships.
(Experts in public relations, marketing, and communication...)
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application and generously supplemented with examples and case studies, the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources.
William Carney attended Trent University where he received a Bachelor of Arts degree with honors in 1973.
William Carney built a successful career in media and public relations. His work in public relations was primarily in the public sector in Alberta and Saskatchewan. From 1988 till 1998, he worked as a communications manager at Capital Health. Then in 1998, he joined the Government of Saskatchewan as a сommunications director.
Getting enough knowledge in his sphere, he published his book, In the News: The Practice of Media Relations in Canada, in 2002. It is a step-by-step guide to promote the issues to the nation at large or to reach small, targeted groups. This book is packed with information on approaching the media, developing and maintaining a relationship with it, handling interviews, analyzing the success of message delivery, lodging complaints, and a whole lot more in between. Two revised editions of this book were published in 2008 and 2019.
His other book is Fundamentals of Public Relations and Marketing Communications in Canada (2015) cowritten with other editors. It is a guide for those who want to know more about public relations. It also outlines the practice in Canada concisely with great cases and examples.
Carney also showed himself in education. He taught at the University of Regina as a sessional instructor in public relations, Concordia University College of Alberta (now Concordia University of Edmonton) as an adjunct professor teaching risk communications, and the University of Alberta.
Now semi-retired, he maintains a private practice in Regina.
(Experts in public relations, marketing, and communication...)2015
(Media relations is one of the mainstays of the communicat...)2002
William Carney is a member of the International Association of Business Communicators.