Background
Born in Wausau, Wisconsin, his father became a colonel in the United States Army, resulting in the family moving around the United States, including to Chicago and later Atlanta, Georgia.
Born in Wausau, Wisconsin, his father became a colonel in the United States Army, resulting in the family moving around the United States, including to Chicago and later Atlanta, Georgia.
After graduating from Alfred University with a Bachelor of Business Administration in Marketing, he studied at Bond University on Australia"s Gold Coast.
On returning home to the United States while working for a country club, Baynes watched Google News for a suitable Internet start-up to join. Noticing that LinkedIn was opening offices close to the former PayPal operations in Omaha, Nebraska, close to one of his extended family bases, in 2007 Baynes became company employee Number. 162. At LinkedIn, Baynes became responsible for envisaging and delivering the company"s customer operations and internal training, supporting the network’s now more that 250 million members.
While working at LinkedIn together, Baynes and Nathan Egan pitched to LinkedIn"s board the idea of offering professional services.
After the proposal was turned down, Baynes and Egan co-founded Philadelphia-based PeopleLinx in 2009. With the aim to help large corporate organizations and their employees get the most out of social networks, during the first two years of operations the company offered LinkedIn-focused consulting and training programs., but the primarily Fortune 500 corporate customers wanted something with scale that would offer continued engagement beyond the training, together with associated metrics of success.
The result was the SaaS-based PeopleLinx, the world"s first engagement, social selling, and analytics software for social media. Through enabling a company"s employees to improve their social media influence, the SaaS enables their employers brand to raise its profile, improve market and customer engagement and there by directly increase revenue and sales.
As Head of Partnerships, Baynes was responsible for all client-facing services, partnerships and social sales strategy.
Baynes also serves as advisor to several start-ups and consults with senior executives on business architecture and internet product strategy. Baynes is a noted speaker on Internet business strategy, go-to-market strategy and strategic consulting. As well as personal strategies for individuals to raise their profile and develop business using social networking.