Career
He initiated Polaroid"s corporate image development and product identity in 1958. His innovative black packaging and the ubiquitous Polaroid color stripes subdued the dominance of Eastman Kodak"s yellow packaging at the point-of-purchase. Giambarba designed and produced hundreds of Polaroid packages and collateral material including consumer literature and How to Make Better Polaroid Instant Pictures, a trade book for Doubleday & Company in his more than a quarter of a century for this client.
Giambarba has also been a design consultant for Tonka Toys and Tonka Corporation, as well as Polaroid and other corporate clients.
His work has been the subject of articles in Graphis (Zurich), Industrial Design, American Artist, Idea (Tokyo), Relax (Tokyo), Grafik (London), Brand eins (Hamburg) and Communication Arts. In his capacity as a cartoonist and illustrator, Giambarba was a regular contributor to Sports Illustrated, This Week, True and Spy.
