Background
Chook, Paul Howard was born on October 17, 1929 in New York City. Son of Abraham and Etta (Cohen) Chook.
Chook, Paul Howard was born on October 17, 1929 in New York City. Son of Abraham and Etta (Cohen) Chook.
Bachelor of Business Administration, City College of New York, 1949; Master of Science, Columbia University, 1950.
Consultant quality control, Philip Morris, Inc., New York City, 1951-1955;
president media studies division, Alfred Politz Research, Inc., New York City, 1955-1966;
vice president research, Young & Rubicam, Inc., New York City, 1966-1974;
president, W.R. Simmons Research Associations, New York City, 1974-1975;
executive vice president marketing and circulation, Ziff Davis Public Company. New York City, 1975-1984;
senior vice president marketing, Ziff Davis Public Company. New York City, 1986-1993;
marketing consultant, 1993-1995;
executive vice president, Columbia Broadcasting System Magazines, New York City, 1985;
independent marketing consultant, since 1995.
Instructor City College of New York, 1951-1963.
Sergeant New York National Guard., 1948-1956. Member Advertising Research Foundation (board directors 1977-1984), American Statistical Association, American Marketing Association, American Association Public Opinion Research, Market Research Council.