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Paula Sally S. Kassell Edit Profile

editor , publisher

Paula Sally Kassell, American Editor, publisher. Recipient First Feminist Action award National Organization for Women New Jersey, 1985, Women Making Herstory award, 1995, Elizabeth Cady Stanton award Women's Rights Info.Ctr., 1993, Woman of Achievement award Douglass College, 1994, Medal of Honor, Veterinary Feminists American, 1998.


Kassell, Paula Sally was born on December 5, 1917 in New York City. Daughter of Daniel Herman and Bertha Blanche (Jaret) Kassell.


Bachelor, Barnard College, 1939.


Kassell was inspired to become a feminist after reading anthropological works of Margaret Mead while at Barnard. She started working for Bell Labs in 1955, where she was the first woman employed as a technical editor. In 1971, she became one of the co-founders of New Directions for Women and used money raised by its inaugural May 1971 conference to create a magazine that she edited out of her home together with other volunteers.

The newspaper, which started with a press run of 2,000 copies reproduced by mimeograph and had grown to printing 50,000 copies that were sent to 15 states and to readers in Canada by March 1973, was cited as "the country's first statewide feminist newspaper". Nationwide distribution of the newspaper began in 1975 and by 1977 the paper had relocated to offices in Westwood, New Jersey. Kassell bought shares of The New York Times and attended the company's April 1986 shareholder meeting, where she spoke about the inconsistent use of the titles "Miss" and "Mrs." used to refer to women and the fact that this usage created confusion and inaccuracies about the marital status of those women mentioned in the paper.

Arthur Ochs Sulzberger, the publisher of the paper, agreed to look into the issue and make a "rational decision" on the topic after discussion with usage experts. Sulzberger agreed with her argument and the paper started using the term Ms. as stated in an editor's note published on June 20, 1986, citing the fact that the term had "become a part of the language" in its decision to change its policy. She remained involved with the Morris County, New Jersey chapter of the National Organization for Women until her death.

A resident of Dover, New Jersey, Kassell died in her home at the age of 94 on August 20, 2012. Her husband, Gerson G. Friedman, died before her, as did a daughter who died of breast cancer.


  • Other Work

    • Contributor chapters to books. Author: (book) Taking Women in New Directions: Stories from the Second Wave of the Women's Movement from New Directions for Women, 1972-1993, The Issues That Galvanized Women to Change Society Completely and Forever, 2008.


Co-convenor Lakeland chapter National Organization of Women, Dover, 1970. Vice president Dover (New Jersey) Child Care Center, 1979-1991. Board directors National Woman's Party, Washington, 1991-1998.

Member media committee Forum 95, United Nations, New York City, 1994-1995. Member advisory board Veterinary Feminists American, Lafayette, Louisiana, since 1995. Member television task force Morris County National Organization of Women, Morristown, New Jersey, since 1995.

Trustee Women's Media Initiative, 1997. Member American Journalism Historians Association, International Women's Media Foundation, Journalism & Women Symposium.


  • Other Interests

    Avocations: attending opera, concerts, ballet performances, visiting museums, travelling.


Married Gerson Gustav Friedman, August 16, 1941 (deceased). Children: Daniel Kassell, Claire Florence Friedman.

Daniel Herman Kassell

Bertha Blanche (Jaret) Kassell

Gerson Gustav Friedman

Daniel Kassell

Claire Florence Friedman Kassell