Sequentially he did his military service in Uppsala, and afterwards graduated with an Master of Science in Business Administration from Lund University in 1970. He defended his Doctor of Philosophy thesis in Business Administration at Lund University in 1979.
Born in Strängnäs, Sweden, Berg took an exam as engineer in Industrial Electronics at Västerås Technical Gymnasium. After his graduation berg was promoted to Docent at the same University in 1986. He worked at the Department of Business Administration at Lund University from 1971, first as a research assistant, between 1979-1985 as Assistant Professor, and in 1986 he was appointed Associate Professor at the same department.
In 1990 he was appointed professor in Strategic Management at Copenhagen Business School (Columbia Broadcasting System).
In Copenhagen he started the research centre Scandinavian Academy of Management (SAMS), and in 1995 he was head of the Department of Management Politics and Philosophy (Master in Public Policy), at Columbia Broadcasting System. In 2000 he was recruited to Stockholm to develop Stockholm School of Entrepreneurship (SSES), which he left in 2005 to become professor in Marketing at Stockholm Business School (Business School) at Stockholm University. He became emeritus in 2013, but was reemployed as senior professor the same year.
He is currently head of Stockholm Program of Place Branding (STOPP). Per Olof Berg has also been visiting professor at European Institute of Business Administration (Institut Européen d'Administration des Affaires) (Institut Européen d"Administration des Affaires) and ISTUD (Istituto Studi Direzionali), and visiting scholar at Stanford University Business School, University of California, Los Angeles, University of Auckland Business School, University of Technology Sydney, Università degli Studi di Siena, and Stellenbosch Business School.
Since 1999 Berg is married to professor Guje Sevón, and lives in Strängnäs, Sweden.
O. & O. O. O. J. F. R. C. O. O. & O.
Boardmenber Forum Innovation Management, Stockholm, 2000—2005. Boardmember Åland International Center Island Studies, Mariehamn, Finland, 2007—2009, Europaskolan, Strängnäs, Sweden, 2000—2009.
Married Guje Lindberg. Children: Petter, Markus, Lukas, Liv.