Background
Starch, Daniel was born on March 8, 1883 in LaCrosse, Wisconsin, United States. Son of Frank and Theresa Starch.
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(Excerpt from Advertising: Its Principles, Practice, and T...)
Excerpt from Advertising: Its Principles, Practice, and Technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical and the theoretical aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrate the underlying principles, and that the discussion of principles may illuminate the practical results of business. Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text. This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles. The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer's Ink, System, Advertising and Selling, and Judicious Advertising for permission to quote extensively from these periodicals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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(This is a reproduction of a book published before 1923. T...)
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(In this book, I have tried, to the best of my judgment, t...)
In this book, I have tried, to the best of my judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical--aB d1;etheoreticl aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrated the underlying principles, and that the discussion of principles may illuminate the practical results of business. Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text. This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles. The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer sI nk, System Advertising andS elling, and Judicious Advertising for permission to quote extensively from these periodicals. (Typographical errors above are due to OCR software and don't occur in the book.) About the Publisher Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology. Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text.
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psychologist business consultant
Starch, Daniel was born on March 8, 1883 in LaCrosse, Wisconsin, United States. Son of Frank and Theresa Starch.
Bachelor of Arts, Morningside (Iowa) College, 1903, Doctor of Science, 1949. Master of Arts., U. Iowa, 1904, Doctor of Philosophy, 1906. Postgraduate Harvard, 1907-1908.
He is considered one of the pioneers of marketing and consumer research in the early 20th century. Starch received a Bachelor of Science in mathematics and psychology from the Morning Side College in Iowa. The advisor of his thesis was Charles East. Seashore.
After that he worked briefly as a lecturer in Iowa and then went on to teach at Wellesley College in Massachusetts while pursuing further studies at Harvard University.
In 1908 he became a professor at the University of Wisconsin where he stayed until 1919. From 1920 to 1926 he was a professor at Harvard University and in 1923 he founded the marketing research company Daniel Starch and Staff.
Later he resigned from his position at Harvard to concentrate on his company and work in the private sector. In 1932 he worked as a consultant and director of a research department of the American Association of Advertising Agencies as well.
Starch ran his own company for 50 years until his retirement in 1973 at the age of 90.
(Excerpt from Advertising: Its Principles, Practice, and T...)
(In this book, I have tried, to the best of my judgment, t...)
( This work has been selected by scholars as being cultur...)
(This work has been selected by scholars as being cultural...)
(Leopold is delighted to publish this classic book as part...)
(Leopold is delighted to publish this classic book as part...)
(This book was digitized and reprinted from the collection...)
(Experiments in Educational Psychology, by Daniel Starch. ...)
(This is a reproduction of a book published before 1923. T...)
(This is a reproduction of a book published before 1923. T...)
(This is a reproduction of a book published before 1923. T...)
(This is a reproduction of a book published before 1923. T...)
(Advertising : its principles, practice, and technique. 30...)
(Originally published in 1914. This volume from the Cornel...)
(Chicago 1923 1st A. W. Shaw. Advertising classic. Hardcov...)
Fellow of the American Association for the Advancement of Science, American Psychological Association. Member American Marketing Association (Paul Doctorate. Converse national award 1951), Market Research Council, Sigma Xi, Alpha Delta Sigma, Gamma Alpha, Phi Delta Kappa, Psi Chi, Beta Gamma Sigma, Kappa Tau Alpha. Club: Scarsdale Golf.
Married Amy Jane Hopson, August 26, 1913.