Career
He is widely recognized as a pioneer in teaching communication skills and conflict resolution methods to parents, teachers, leaders, women, youth and salespeople. The model he developed came to known as the Gordon Model or the, a complete and integrated system for building and maintaining effective relationships. Other skills from his program are active listening and the use of I-messages.
Besides P.E.T., Doctor Gordon and his organization has introduced Gordon workshops for leaders (LET), adults (Be Your Best), youth (YET and Resolving Conflicts at School), teachers (TET), salespeople (Synergistic Selling).