Career
He was dubbed Ang Idolong Kayumanggi (Brown Idol). Made his film debut in 1935, in Kundiman ng Puso (Song of Heart). He was often paired romantically in films with the soprano Rosario Moreno, with whom he co-starred in Mapait na Lihim (1938).
Concepcion himself was also a notable singer, with a distinctive singing style.
Unusual for actors of the time, his own singing voice was used. After six movies for Sampaguita Pictures, becoming one of its most bankable stars, Concepción signed with another production company Excelsior Pictures, where he made Pakiusap (opposite Rosario Moreno), Ikaw Pa Rin, Tunay na ina, and his last unfinished movie Mahal Pa Rin Kita.
Pakiusap and Tunay na ina are two of only five Filipino films to survive World World War World War II He died of a peptic ulcer in 1940 during the shooting of Mahal Pa Rin Kita.