Background
Rojas was born in Tarata in the department of Cochabamba to a family of musicians.
Rojas was born in Tarata in the department of Cochabamba to a family of musicians.
He sang and played traditional Andean music and is a symbol of friendship between the Bolivian and Argentine people. Tarateño Rojas emigrated to Argentina after the Chaco War searching for a better life. There, he took part in the difusion of andean instruments like the Charango and it was him who started the difusion of the Trompo music instrument in Argentina in the 1940s.
He became part of the group "Pachamama" formed by Mauro Núñez another influential charanguista.
Mauro Núñez, Hugo Echave, Tito Veliz, Antonio Pantoja y Mario Rudón were also part of the group. But he is especially known for having invented the Sucu Sucu Taquirari in 1959 and for having composed the song of the same name: "Sucu sucu" played by dozens of artists over the world.
He has performed under several names such as Rosas, Rojas, T.Rojas, and Alberto Rojas more often than his real name. He also had a role in the Spanish movie Louisiana cigarra.
He died the August 7, 2001 in Buenos Aires after 2 years of disease.
Diploma Salon de Arte Tortoni from the Director Juan Carlos Martínez and members of the hall of the city of Ciudad de Buenos Aires (1993).