Career
In 1937 he opened the rose nursery Sequoia Nursery, Moore Miniature Roses in California. Other cultivars introduced by Moore were the single-petalled Miniature "Simplex" (1961), the first yellow-flowered modern Moss Rose, "Goldmoss" (1972) or the orange-red Floribunda "Playtime" (1989). On January 14, 2007, Moore celebrated his 100th birthday at the Visalia Convention Center.
He also received a flag that was flown over the United States Capitol on January 8, 2007 in his honor.
Moore wrote poetry for over 25 years including the poetry book Thoughts of Roses. On April 30, 2008, his retail rose business, Sequoia Nursery, closed.
The University already had an existing rose breeding program, and it maintains the Robert East. Basye Endowed Chair in Rose Breeding. Moore"s donation enlarged the rose breeding program to include miniature roses.
He died at the age of 102 of natural causes at the Kaweah Delta Medical Center, Visalia, California.