Career
He is sometimes known by the nickname Ribcracker. He is also a writer and blogger. In 2003 Jovanović entered his first Strongman competition, which was held in his native Niš, Serbia.
In 2006 he was injured and retired from competition.
In September 2010 he made a successful return, taking part at the GPC worlds RAW competition held in Prague, Czechoslovakian Republic. Personal bests
Bench press - 628 pounds (85 kg)
Squat - 946 pounds (430 kg)
Deadlift - 794 pounds (361 kg)
After injury he moved to the United States and became a bodyguard in Miami, Florida, working for celebrities including Mickey Rourke and Kimbo Slice.
He also appeared in a few videos with Kimbo Slice. According to Bas Rutten, Jovanović is also Kimbo"s strength coach.
His blog on b92.net is the most visited blog in Serbia.
Milan Strongman Jovanovic publishing his texts in Serbian issue of Playboy and newspaper Kurir. A little known fact is that Milan earned and holds a Master"s degree in electronics at the Faculty of Electronic Engineering University of Niš. He also appeared in several supporting roles in a couple of movies, namely The Parade, The Sisters and Montevideo, vidimo se!.