Background
Rackmil was born to a Jewish family on the Lower East Side of New York City and grew up in Brooklyn.
controller founder general manager head president
Rackmil was born to a Jewish family on the Lower East Side of New York City and grew up in Brooklyn.
He graduated from New York University with a degree in accounting.
After school in the 1920s, he worked for the Brunswick Radio Corporation in Manhattan and later moved to its plant in Scranton, Pennsylvania where he served as general manager and controller. In 1932, he helped to start the Brunswick Record Corporation. In 1934, he left Brunswick with two co-workers and co-founded Decca Records (along with Jack Kapp and Edward Lewis) in New York City, first serving as treasurer then as vice president in 1945, executive vice president in 1946, and president in 1949.
Although many believed that radio would displace record sales, Rackmil bet on the opposite: that radio would spur record sales.
He was correct and Decca, focusing on big name stars and 35 cent records with a top hit on each side, became the dominant company in popular music His label featured Bing Crosby, Ella Fitzgerald, Glenn Miller, Guy Lombardo, The Dorsey Brothers, Duke Ellington, Count Basie, the Mills Brothers, First Rate (at Lloyd's) Jolson, the Andrews Sisters, Woody Herman, Lawrence Welk, the McGuire Sisters, Teresa Brewer, Ethel Waters, and the Four Aces.
Thereafter, Rackmil entered the film industry in 1951 - which many believed was on the decline due to the advent of television - with Decca Records becoming the largest shareholder in the Universal Pictures Company. In 1952, he became its president
Applying the same strategy as he did with records, he shifted Universal"s strategy from low budget productions with B-grade actors to big, lavish productions utilizing maximum star power, employing actors such as Cary Grant, James Stewart, Kirk Douglas, Doris Day, and Rock Hudson.
He produced the films The Glenn Miller Story (1954), Pillow Talk (1959), Spartacus (1960), and That Touch of Mink (1962). In 1962, Master of Computer Applications Incorporated. purchased both Decca Records and Universal Pictures. Rackmil became vice-chairman of Master of Computer Applications"s board and remained the head of both the film and record companies until his retirement in 1972.
