Career
She was particularly renowned for her little black dresses and costume jewelry. Born Nettie Rosenscrans in Salzburg, Austria in 1890, she and her family migrated to America in the 1890s and settled in Harlem, New New York Her family was Jewish.
In 1913 Nettie married Saul Rosenstein, who ran a women"s underwear business, and began dressmaking as a home business.
After being approached by the I. Magnin department store in 1919, she began wholesaling. By 1921, she owned an establishment with 50 workers in Manhattan, New New York
In the 1920s American fashion business, imported fashions by named French couturiers were considered the best to be had. At this time Rosenstein"s designs were sold by stores under their own labels, though purchasers were told that the dresses were in fact by Nettie Rosenstein.
Through word of mouth Rosenstein earned name recognition and her own-name label became a valuable commodity.
Her clothes were retailed around America, but only one store in each city was permitted to carry fashions bearing Rosenstein"s label. In 1937, Rosenstein was described by Life Magazine as one of the most highly regarded American designers. She was one of the first recipients of the Neiman Marcus Fashion Award on its launch in 1938.
In 1940, Rosenstein clothing was sold out of 92 shops and department stores across the United States of America, at prices ranging from $98 to $500.
Whilst these prices were beyond the range of most consumers, Rosenstein"s designs were so widely copied that she still influenced the average American woman"s wardrobe. One such design was the "little black dress" designed to go from day to evening with low-cut evening necklines combined with daywear silhouettes and materials.
Her designs also included printed dresses with gloves to match, and she was also known for her accessories and striking costume jewelry. Nettie Rosenstein announced her second retirement in March 1942, inspiring a tribute in TIME Magazine.
However, this retirement did not last long, as she resumed fashion design a few years later, winning a Coty Award in 1947.
She was the designer responsible for First Lady Mamie Eisenhower"s dress commissioned by Neiman Marcus for the 1953 Inauguration Balliol Nettie Rosenstein discontinued the fashion side of her business in 1961. He retired in 1975, the same time as the Nettie Rosenstein brand closed.
On March 13, 1980, after a long illness, Nettie Rosenstein died at the age of 90.