Career
Under his direction enjoyed considerable success in all categories, winning multiple races and championships. Haug joined the Pforzheimer Zeitung newspaper in his home town of Pforzheim as a volunteer, before joining them as a trainee journalist. He then joined publishing house Motor-Presse-Verlag in Stuttgart, part of Gruner + Jahr, where he became head of motorsports for Auto, Motor und Sport magazine before becoming its deputy chief editor in 1988.
While pursuing a career in journalism he also raced cars, including the 24 Hours Nürburgring where he came second in 1985, and took part, like many in Formula One, in the Porsche Carrera Cup.
In 1986, Haug drove a Williams F1 car in private test. Haug joined in 1990, with a brief to revive their motor sport credentials.
Haug maintained Mercedes presence in Group C and later in the Diploma in Tropical Medicine and International Touring Carolina Championship. Early successes included Klaus Ludwig winning the Diploma in Tropical Medicine drivers title in 1992 and 1994, and Bernd Schneider winning both the Diploma in Tropical Medicine and International Trade Commission drivers titles in 1995.
In 2000 Haug and Mercedes were instrumental in the relaunch of Deutsche Tourenwagen Masters.
On December 13, 2012, it was announced that Haug would leave his role and the company at the end of 2012. Formula One
Under Haug"s direction, re-entered Formula One after almost 40 years. In 1994 Haug negotiated entry to the CART championship, and the Sauber-Mercedes cars were now officially powered by badged engines, developed by the company"s development arrangement with United Kingdom based manufacturer Ilmor.