In 2002, Olcay Gulsen graduated from her Human Resource course.
She is the owner of fashion label "". Olcay Gulsen"s parents are Kurdish born in Turkey. After graduation she moved to Amsterdam to start her first company, a Human resource management agency called Chill Agency, at the age of 21.
She went on to start her second company named 2Stepzahead, importing international fashion brands.
This gave her the opportunity to take on her third and biggest project to date: a fashion brand named As of 2010, is sold in more than 2,000 sales points in 24 countries in Europe and America. 2009: Olcay becomes the faces of the new Philips Senseo coffee maker
2010: creates a Special Edition Dutch Dress for Bavaria
2010: Olcay becomes the face of Samsung
2012: creates a European Championship dress for Albert Heijn
2013: creates a dress to celebrate the 25th anniversary of Disneyland Paris
2013: Olcay becomes ambassador for the first Global Kids Fashion Week in London
2013: Olcay becomes ambassador for international non-profit foundation Challenge Day
2009: Hollands Next Top Model: guest jury member
2010: Project Catwalk: guest jury member
2010: De Wereld Draait Door – regular guest
2011: Project Catwalk The Netherlands – Main jury member
2012: The Face: Olcay becomes a main mentor
2013: The Daily Buzz: Olcay has her own fashion segment on the United States show
The brand specializes in dresses, tops and pants.
A shoe line was added to the collection in 2009, featuring primarily high-heeled shoes supplemented by glamorous flats. Later that year a denim collection named STenim was launched.
In 2010, five brand stores were opened in The Netherlands (Utrecht – The Hague – Laren – Maastricht – Eindhoven), one in Ibiza and several shop-in-shops.
Additionally, an Amsterdam and Rotterdam Brand Store opened its doors in 2011. In 2012 the label expanded internationally, opening up a store and Headquarters on London"s Carnaby Street and New York"s Prince Street. In total there are now 15 brand stores internationally, including Antwerp, Gent and Wijnegem in Belgium.
The brand also introduced its new label System Technologies. Girls in 2012 to fashionably dress 6-16-year olds. has also launched its own fragrance, Phenomenal and a range of nail polishes.
In 2013 has evolved into a lifestyle brand instead of primarily a fashion label. Olcay Gulsen lives in Amsterdam and London, was engaged to millionaire football player Edgar Davids in 2006 but they split in 2012 which was seen on Dutch television RTL Boulevard.
Top fashion designer Olcay Gulsen and Veronica-DJ Alex Oosterveen did had an open verbal argumentation on the Dutch radio in May 2015. On Wednesday Alex before speaking with the top fashion designer, he used abusive words that she was too arrogant on the media platform of Veronica.
The News was given on the most famous Dutch magazine de telegraaf.