Career
He remains, to date, their longest-serving chairman. He also managed the club from 1998 to 2000. Reames also held high positions within the Football Association (FA) and Football League during the 1990s (chairman of the FA Referees Committee and director of the Football League).
As chairman
Reames was chairman of for 15 years, from 1985 to 2000, and remains to date their longest-serving chairman.
After had sold their ground to the local council in 1982 for £225,000, Reames bought it back from the council in 2000, ensuring the existence and continuity of as a viable professional football club and business. Reames also oversaw the complete rebuilding of Sincil Bank, and guided Lincoln back to the Football League in 1988.
He was also responsible for appointing the first full-time black professional manager in the Football League in Keith Alexander (1993). Upon resigning as chairman of in November 2000, Reames left £400,000 in trust for the club"s future.
As manager
Reames also managed Lincoln from November 1998 to March 2000, winning 25 out of 75 Football League games.
After leaving Lincoln, Reames was also chairman of Gainsborough Trinity, and managing director of Wrexham. Reames died on 6 May 2008 from cancer.