Background
A member of the Agnelli family, Elkann was born in New York City, the son of Countess Margherita Agnelli de Pahlen and the American-born Italian writer Alain Elkann. His father is Jewish and his mother is Catholic.
entrepreneur Businessperson socialite
A member of the Agnelli family, Elkann was born in New York City, the son of Countess Margherita Agnelli de Pahlen and the American-born Italian writer Alain Elkann. His father is Jewish and his mother is Catholic.
Elkann, who was a Fiat marketing manager and manager of brand promotion at Group Fiat, is currently president of Los Angeles Holding, Italia Independent and Independent Ideas. He is the brother of John Elkann, the current Chairman of Fiat and the Chairman and Chief Executive Officer of Exor, an investment company controlled by the Agnelli family, which owns Juventus F.C., Cushman & Wakefield. Elkann is a grandson of Fiat chairman Gianni Agnelli and Marella Agnelli.
Elkann is also a stepson of Russian nobleman Count Sergei de Pahlen.
He is also a great-grandnephew of Ettore Ovazza, of the Ovazza banking family. In 2003, he became Fiat"s Director of Marketing.
Elkann subsequently left Fiat, creating Italia Independent, a lifestyle and clothing brand featuring Italian products. In 2007 he founded Independent Ideas, a communication and advertising agency.
In 2011, Lapo worked with Gucci"s creative director, Frida Giannini on development Gucci Special Edition of the Fiat 500.
Since 2011 he has consultted with Ferrari, running Ferrari Tailor Made, which enables customers to customize their car. In June 2013 Lapo listed his company Italia Independent on the Milan Stock Exchange, Alternative Listing. The funds will be used to expand sales of his eyewear stock in Europe and Switzerland.