Education
Once Leah finished high school, she moved back to the Big Apple and studied at the Fashion Institute of Technology for a short time before dropping out.
Once Leah finished high school, she moved back to the Big Apple and studied at the Fashion Institute of Technology for a short time before dropping out.
McSweeney has been featured in many publications, such as TLG Magazine, Elle Girl, Inked, Complex, Elle, Vogue, Hypebeast, Essence, Paper, URB, Teen Vogue and Nylon. Her early years were spent in New York City until she was thrown out in eighth grade from an all-girls Catholic school, Convent of the Sacred Heart, whose alumni includes Paris and Nicky Hilton, and Lady Gaga. Afterwards, Leah’s family moved to Newtown, Connecticut where she ran away every weekend to get back to her New York City roots.
Leah used her settlement of $75,000 (from a lawsuit stemming from a fight McSweeney sparked with the police) to jump-start her idea.
The clothing line grew from there, and Leah switched her headquarters to the Empire State Building after receiving seed funding from FUBU.
The tagline “Men are the new women” from a MOB campaign was used in conjunction with the television show "Big Shots". MOB"s hands bikini with graffiti artist Kaws was a stepping-stone for Leah"s company.
With the suit"s handprints boldly placed on every guy’s favorite spots on a girl’s body, this product is one of the most-recognisable MOB collaborations. Various collaborations followed in 2007, notably with the German accessory house MCM and a MOB and Kangol cashmere "beanie" cap.
Leah"s love for France enabled her to meet graffiti artist Fafi, who helped design and model for the "07 Spring/Summer campaign.
French avant-garde boutique Colette collaborated with MOB on Reebok lip print sneakers, that sold out online in 23 minutes. MOB teamed up with Nike in November 2008 on a white tweed and black patent "dunk" shoe. The MOB girls introduced a denim line, as well as cut and sew, for Winter 2008.
February 2009 brought "KRINK Inks" and MOB together, and they co-branded a Valentine"s Day pack.
In Spring 2009, the first wave of the collection was a collaboration with the Chicago rapper Kid Sister. MOB"s second wave saw the brand working with artist Jessy Kennedy, aka The Nite Rider, who added her naughty illustrations to a classically controversial MOB shirt.
With the 50th Anniversary of Barbie in March 2009, the Colette boutique continued its relationship with MOB with a commemorative tee. MTTM clothing has been seen on many musicians and celebrities.
The line has been worn by the musician Uffie, multi-talented artist Fergie, singer Lady Gaga, model Doutzen Kroes, musician Kid Sister, and rapper Lady Sovereign.
In 2010, McSweeney appeared as a client on an episode of Millionaire Matchmaker titled “Opposites Don’t Attract" on Bravo (United States television channel).