Education
At the University of Chicago he obtained his Bachelor in 1910, his Master of Arts in 1919 and his Doctor of Philosophy in 1921 with the thesis, entitled "A functional approach to social-economic data.".
At the University of Chicago he obtained his Bachelor in 1910, his Master of Arts in 1919 and his Doctor of Philosophy in 1921 with the thesis, entitled "A functional approach to social-economic data.".
Born in Sollitt, Illinois to Edward Payson Lyon and Charlotte Rose, Lyon obtained his Law degrees at Beloit College, and at the Chicago-Kent College of Law in 1915. From 1916 to 1929 Lyon taught economics at the University of Chicago, at the Washington University in Saint Louis, where he was also Dean of the School of Commerce and Finance from 1923 to 1925, and at the Robert Brookings Graduate School of Economics and Government. In 1929 he left the academia and joined the American centrist think tank the Brookings Institution, where he was executive vice-president from 1932 to 1939.
In 1939 he moved to the Chicago Association of Commerce and Industry, where he served as its chief executive officer from until his retirement in 1954.
lieutenant was during his years at Brookings that his greatest contributions to marketing emerged from his tireless research. Between 1925 and the inception of the New Deal such fundamental contributions to marketing literature as the following flowed from his pen.
His most notable publications in the field of marketing were Salesmen in Marketing Strategy (1926), the Hand-toMouth Buying (1929), Some Trends in the Marketing of Canned Foods (1930), Advertising Allowances (1932), and The Economics of Free Deals (1933). 2., Myron Webster Watkins, and Victor Abramson.