Education
He successfully completed his Abitur (final exam programme) at the "Kant-Oberrealschule", now the "Kant Gymnsium" (senior school) in Karlsruhe, a short distance to the north.
He successfully completed his Abitur (final exam programme) at the "Kant-Oberrealschule", now the "Kant Gymnsium" (senior school) in Karlsruhe, a short distance to the north.
At the end of 1960 Hahnemann was recruited from Auto Union by Herbert Quandt, Bayerische Motoren Werke"s largest shareholder, and is believed by some to have had more influence over the business than the Managing Director Karl-Heinz Sonne or his successor Gerhard Wilcke during the 1960s, but his tenure failed to survive the arrival of a third Managing Director in the form of Eberhard von Kuenheim and he left following a difference of opinion over how fast to increase capacity at the company"s newly acquired Dingolfing facility. Hahnemann was a brilliant if sometimes subversive salesman who oversaw the introduction in 1961 of the Bayerische Motoren Werke 1500. Whether the car created a new "niche", or merely exploited the niche created by the departure of the Borgward Isabella, its commercial success transformed Bayerische Motoren Werke from a marginal manufacturer with an uncertain future into one of Europe"s most consistently profitable auto-makers.